100% organic cotton kids' T-shirts with funky logos.

One day after a southern storm, Joy hopped on her mountain bike and ended up covered with red clay mud from the heart of Alabama. Joy's partner, Martin, became intrigued with the clay and at the same time an idea was sparked. Because of his background in chemistry and interest in the environment, he began experimenting with the idea of dyeing t-shirts with natural clay. It worked brilliantly! An ancient and natural dyeing process was revived, combining clays of different colours with natural fibres such as hemp and organic cotton. These gorgeous and very flattering clay 't's are artistically designed combining rich earthy colours with great logos that celebrate the natural world. Look great, feel good and wear them in the knowledge that these wonderful 't's are embracing you with the warmth and riches of our earth.



“...we use the best designers, the highest quality fabrics, and terrific colours. Our fashion philosophy is simple – do what comes naturally. Thus nature is our greatest inspiration...” Joy and Martin.