It might be medium but there’s nothing average about this medium Roast and Ground fresh coffee. With a light yet rounded flavour, it’s an easy-drinking blend for morning to evening. Made with Fairtrade certified and 100% organic Arabica coffee beans, this medium roast and ground coffee delivers a smooth, flavoursome cup of coffee, for everyone to enjoy. (6x 227g)
This product is certified by the Soil Association.

Background on Cafédirect
The collapse of the International Coffee Agreement in 1989 sent market prices plunging, putting the lives of millions of smallholder farmers around the world in jeopardy. In response, three coffee growing communities, in Peru, Costa Rica and Mexico, each shipped a single container of coffee, loaned on trust, to the UK. The beans were roasted and sold through church halls, charity shops and at local events. Cafédirect was born. Since then Cafédirect have been pioneers in ethical business. They began trading three years before the Fairtrade Mark was first used in the UK and were the first coffee brand to carry the mark.

In 2004, Cafédirect successfully executed the UK’s biggest ethical public share issue to become a publicly listed company, raising £5 million from 4,500 investors. The opportunity enabled their grower partners, consumers, employees and founders to own a share in the company and to be directly connected to each other.

Today Cafédirect work with 39 grower organisations across 13 developing countries, encompassing 264,666 farmers and directly improving the lives of more than 1.4 million people. Since 2000 alone Cafédirect have invested more than £3.3 million of their profits directly into the businesses and communities of their growers, and paid more than £13 million over and above market prices for their raw materials. Cafédirects involvement doesn’t stop there. Over the last three years, they have also invested on average 60% of their profits locally to help build a better future for growers’ families and communities.

Pioneering grower initiatives and consumer engagements for more than 17 years, Cafédirect has developed and works to its own Gold Standard, consistently setting the bar for ethical business leadership. In a report issued by Millward Brown in 2007, UK consumers voted them the most recommended brand in the nation in a survey of 2,000 companies.
(6x 227g)