You'll love the quirky print – a pattern of butterflies and climbing roses - on this glamorous organic cotton tunic-style mini dress, which is perfect for wearing over jeans or tights. Made in organic cotton with ruched round sleeves and a round neck that features pretty bead detailing, this stylish dress comes straight from the inimitably stylish designers at Ideo, a French label producing exquisite prints and patterns. It's perfectly on-trend for spring.

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100% Organic Chic 
These stylish, pretty feminine outfits all come from Ideo, a French fashion label whose manufacture takes place in India, as part of a social entrepreneurial initiative.

Ideo was born in France out of the need for affordable ethical fashion. The founder Rachel Liu teamed up with designer Antoinette Giorgi who shared her vision that Ideo should mean stylish yet easy to wear and affordable clothes, combined with strong values about ecology and people.

So enjoy your summer, safe in the knowledge that your latest finds are helping to benefit the independent farming community in India, for whom organic cotton is a valuable source of income.So these outfits really do ooze a certain je ne sais quoi…