We are so proud to have won the award for Online Retailer of the Year, for an unprecedented third time in The Observer Ethical Awards 2008, and we just wanted to say a big thank you to everyone who voted for us because we couldn’t have done it without your support...so thank you, thank you, thank you!
Winning the popular vote three years in a row is also a fantastic boost to all our team as it tells us that we are sticking to our principles and that that is what you value more than anything else.
We love you all and we hope to prove it in the next few months! Stay in touch...or even better why not just sign up (if you have not already) for our email newsletter and we will keep you posted - see top right.
When we won the award in 2007 we put together a list of reasons why we thank you - they still hold firm.
Top 15 Reasons Why We Thank You:
1. YOU, the conscious thoughtful consumer help to form one of the best types of democracy that exists today.
2. YOU make tough decisions based on your own integrity, choosing to spend your hard earned income on products that have more meaning to you than just their usefulness.
3. YOU take a stand.
4. YOU were the vanguard leading the way when being green often meant being fringe.
5. YOU are the unsung heroes who recognise a grander vision and who are motivated not only for yourselves and your families but for the greater whole as well.
6. YOU remain steadfast in your knowledge that by acting collectively we can all have a massive and positive impact.
7. YOU brought about the change to supermarket policy, encouraged politicians, the media and society's leaders to consider our impact on the world.
8. YOU drove the boom in certified organic and fair trade foods over the last few years.
9. YOU gave small business folk like us the green light to support fair trade, organic and eco suppliers.
10. YOU know that being green is not that black and white.
11. YOU help companies like us make sustainable innovations viable in this very competitive, price-driven market place.
12. YOU shape the new philosophy of the 21st century whereby the success achieved by future entrepreneurs will be judged not only on their ability to create wealth but on their overall contribution to society.
13. YOU empower us to reject hundreds of products: those made from PVC, gadgets containing NiCad batteries, cosmetics that contain parabens and the list goes on and on...
14. YOU make the purchases that have encouraged us to push suppliers even further towards sustainability
15. YOU give us the confidence to promote the positives; Fairtrade, Organic, Energy Efficient, Recycled, Recyclable, Reused, Compostable, Hand made, Educational, Healthy
Click here to read our full award announcement for 2007