The community of Auroville is the spiritual, geographical and cultural context of of one the fair trade organisations that make our incense and spa sets. Located in rural South India, Auroville is an adventurous and unusual community experiment that has been in process for thirty years. This organisation is proud to be playing an important role in that process. About 1,500 people from some 30 nations have come to participate in building a town from scratch. Not just an ordinary town but one with an aim. The challenge is to find new and appropriate solutions in the fields of ecology, education, energy and even in the business world.
Can a pioneer international community offer any real clues to the process of community building that might have a meaning in other parts of the world? The manual for "how to" is being worked out in a living laboratory on a day to day basis. This organisation experiments in new ways of running a business using a strict code of conduct for itself that can serve as a model for others.
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Auroville