Amazon is a pioneering footwear company based in Rio de Janeiro, Brazil. Their innovative new footwear is set to take the flip flop world by storm, using groundbreaking technology to create recycled sandals which are both funky and eco-friendly.
With an estimated 20 million tyres being discarded in the country each year, and the paltry statistic that only a mere 20% were previously being recycled, Amazon is stepping up to do a crucial job with their recycling effort. Their São Paulo based factory has already processed and reused over 800,000 tyres; chipping, processing, purifying and reforming them into rubber to create the soles of these summer shoes.
Wearing these flip flops this summer takes the notion of reducing your carbon footprint on the world to another level, with what could be considered the greenest footwear around.
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