Frugi is a family business which is run alongside another favourite, Cut4Cloth. Their clothing is always made from premium quality organic materials, produced without any chemical pesticides or fertilisers. As well as this being better for the environment, this is good news for children’s sensitive skin as organic cotton feels softer (fibres are left intact rather than being broken down by chemicals in the production process), it smells cleaner (there’s no formaldehyde used to finish it), and it’s less likely to trigger allergies (it’s more breathable as well as chemical free).

Frugi is not just organic however. They also believe strongly in the importance of fair trade; all of the cotton they use comes from a Fairtrade labelled supplier, one which they have used since the very beginning of their business, and their quality of their factories reflect fair trading ethics.

Added to all of this, Frugi’s clothing collection is hardwearing and versatile, generously cut and reinforced in all of the right places to protect your little and their clothes against bumps, scrapes and tumbles. It’s an irresistible collection.