Ubuntu is proud to present the UK with its first Fairtrade labelled cola. They were awarded this accolade back in May 2007 because this liquid refreshment fizzes with fairly traded sugar from Kasinthula in Malawi and Kaleya in Zambia.
As well as ensuring that their farmers receive a fair deal, the company also sends 15% of their pre-tax profits to the Ubuntu Africa Program to run development projects for their producers’ communities in Africa, to be invested in economic, environmental and social projects.
‘Ubuntu’ is a South African word which equates to humanity or a feeling of fellowship and kindness; it is the essence of being human. ‘Ubuntu’ links all people, and means that everything is shared. Nobody is left wanting. The idea behind the Ubuntu Trading Company Ltd was to create a company based on the concept that everybody participates, and everybody benefits. They want to make Fairtrade more accessible to more people, using their drinks to enable more people to participate and contribute to the movement, and deliver a real return to the African communities where the ingredients are grown
So, the more you enjoy the cola, the more you’re helping the global effort. Fizzy drinks have never been this good before!
Did you know...? Fair Trade Media's'Origins: Mtondeza' CD is made through a collaboration with the people of Kasinthula, one of the producers of Ubuntu's fairly traded sugar.
Fair Trade
