{"id":177,"date":"2015-10-29T13:21:43","date_gmt":"2015-10-29T13:21:43","guid":{"rendered":"http:\/\/www.naturalcollection.com\/blog\/?p=177"},"modified":"2016-01-21T10:09:50","modified_gmt":"2016-01-21T10:09:50","slug":"fairtrade-tea-coffee-from-cafedirect","status":"publish","type":"post","link":"https:\/\/www.naturalcollection.com\/blog\/our-brands\/fairtrade-tea-coffee-from-cafedirect\/","title":{"rendered":"Fairtrade Tea &#038; Coffee from Caf\u00e9direct"},"content":{"rendered":"<p>While we are stereotypically a nation of tea drinkers, really coffee is just as popular a drink. I am a huge tea fan and don\u2019t really have a relationship with coffee, although I\u2019m drinking more mochas than ever before! But something that is important no matter what you\u2019re drinking is how the drink is sourced.<!--more--><\/p>\n<p>It\u2019s easy to not think about where our food and drink comes from, we only see the finished, packaged product and we all have a million and one things to think about everyday that we can be forgiven for not giving our food a second thought. Take a moment now though, and think about how the tea or coffee is grown, how it is harvested and how it is finished \u2013 there are people involved, and it\u2019s so important that these people are not exploited.<\/p>\n<p><a href=\"http:\/\/www.naturalcollection.com\/shop\/cafedirect\/\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-178\" src=\"http:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2015\/10\/CafeDirect-Logo2.jpg\" alt=\"CafeDirect Logo2\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2015\/10\/CafeDirect-Logo2.jpg 200w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2015\/10\/CafeDirect-Logo2-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a>This is where <a href=\"http:\/\/www.naturalcollection.com\/shop\/cafedirect\/\">Caf\u00e9direct<\/a> comes in \u2013 by no means the only <a href=\"http:\/\/www.naturalcollection.com\/tags\/fairtrade-labelled\/\">Fairtrade<\/a> tea and coffee brand, but importantly the first to bring Fairtrade Certified coffee to the UK. The company was created with three coffee growing communities from Mexico, Peru and Costa Rica each shipped a single container of coffee to the UK loaned on trust, the beans then roasted and sold in charity shops, churches and at local events. Three years later the Fairtrade mark was created, and Caf\u00e9direct became the first UK coffee brand to hold it.<\/p>\n<p>Caf\u00e9direct buy direct from smallholder farmers and have built strong relationships with these expert suppliers. Not only do they pay the Fairtrade premium for the crops, Caf\u00e9direct also reinvest one third of profits into the co-operatives and communities of their farmers, whilst also listening to the producers who hold 2 out of the 8 seats on the Board so they can be involved in company decisions.<\/p>\n<p><a href=\"http:\/\/www.naturalcollection.com\/shop\/cafedirect\/\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"513\" class=\"aligncenter size-full wp-image-180\" src=\"http:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2015\/10\/Cafedirect-group-image-nc.jpg\" alt=\"Cafedirect-group-image-nc\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2015\/10\/Cafedirect-group-image-nc.jpg 780w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2015\/10\/Cafedirect-group-image-nc-300x197.jpg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p>So if you\u2019re looking for award winning, ethical and sustainable tea, coffee and hot chocolate Caf\u00e9direct is great to try. They never compromise on quality, so you know you\u2019re getting a great cup of coffee, and since it\u2019s ethically sourced you can be safe in the knowledge that not one person has been exploited for you to enjoy that great cup of coffee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While we are stereotypically a nation of tea drinkers, really coffee is just as popular a drink. I am a huge tea fan and don\u2019t really have a relationship with coffee, although I\u2019m drinking more mochas than ever before! But something that is important no matter what you\u2019re drinking is how the drink is sourced.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[58,4,62],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-our-brands","tag-fairtrade","tag-organic","tag-sustainable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fairtrade Tea &amp; Coffee from Caf\u00e9direct - Natural Collection Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturalcollection.com\/blog\/our-brands\/fairtrade-tea-coffee-from-cafedirect\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fairtrade Tea &amp; Coffee from Caf\u00e9direct - Natural Collection Blog\" \/>\n<meta property=\"og:description\" content=\"While we are stereotypically a nation of tea drinkers, really coffee is just as popular a drink. 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