{"id":2420,"date":"2024-06-04T16:44:01","date_gmt":"2024-06-04T15:44:01","guid":{"rendered":"https:\/\/www.naturalcollection.com\/blog\/?p=2420"},"modified":"2024-06-04T16:49:54","modified_gmt":"2024-06-04T15:49:54","slug":"how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not","status":"publish","type":"post","link":"https:\/\/www.naturalcollection.com\/blog\/beauty\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\/","title":{"rendered":"How to tell if your herbal hair colour really IS natural or not"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure\/\">It&#8217;s Pure<\/a> shine a light on the realities of whether your hair colour really is natural or not. Read on to find out exactly what to look out for. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The trend towards natural beauty products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past few years, many people have switched their beauty regimes to natural. This includes everything from lipstick to moisturiser, and especially hair dye. Thousands of monthly searches for terms like \u2018natural hair dye\u2019 are fuelled by concerns over allergies, hair and scalp health, as well as the environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s great that so many people are seeking healthier and more eco-friendly hair colour. However, it can be difficult to understand what is truly \u201cnatural\u201d and what is simply \u201cgreenwashing\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure-organic-herbal-hair-colour---golden-blonde---110g-by-it-s-pure\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"2444\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-golden-blonde-natural-hair-dye-1024x1024.jpg\" alt=\"A box of Golden Blonde It's Pure Hair Dye next to a plant\" class=\"wp-image-2444\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-golden-blonde-natural-hair-dye-1024x1024.jpg 1024w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-golden-blonde-natural-hair-dye-300x300.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-golden-blonde-natural-hair-dye-150x150.jpg 150w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-golden-blonde-natural-hair-dye-768x768.jpg 768w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-golden-blonde-natural-hair-dye.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure-organic-herbal-hair-colour---strawberry-blonde---110g-by-it-s-pure\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"2447\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-strawberry-blonde-natural-hair-dye-1024x1024.jpg\" alt=\"A box of Strawberry Blonde It's Pure Hair Dye next to a shell\" class=\"wp-image-2447\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-strawberry-blonde-natural-hair-dye-1024x1024.jpg 1024w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-strawberry-blonde-natural-hair-dye-300x300.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-strawberry-blonde-natural-hair-dye-150x150.jpg 150w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-strawberry-blonde-natural-hair-dye-768x768.jpg 768w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-strawberry-blonde-natural-hair-dye.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure-organic-herbal-hair-colour---very-dark-brown---110g-by-it-s-pure\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"2453\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-very-dark-brown-natural-hair-dye-1024x1024.jpg\" alt=\"A box of Very Dark Brown It's Pure Hair Dye next to some plants\" class=\"wp-image-2453\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-very-dark-brown-natural-hair-dye-1024x1024.jpg 1024w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-very-dark-brown-natural-hair-dye-300x300.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-very-dark-brown-natural-hair-dye-150x150.jpg 150w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-very-dark-brown-natural-hair-dye-768x768.jpg 768w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-very-dark-brown-natural-hair-dye.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The reality of store-bought hair dyes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">75% of UK home hair colour purchases are made in major stores and supermarkets. But how many brands sold by major British stores are all natural?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is none.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the hair dye brands on the store shelves contain some artificial chemicals and most of them contain paraphenylenediamine (PPD), a known irritant and allergen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure\/\">It\u2019s Pure<\/a> hair dye ran a survey with a nationally representative panel and found that up to 31% of people who had purchased hair dye from major British stores thought their product was natural. Sadly, even most British health food stores do not sell truly natural hair dye. The only place to buy truly natural hair dye in Britain is online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.naturalcollection.com\/product\/beauty-health-and-wellbeing\/hair-care\/hair-dye-and-styling\/it-s-pure.html\">It&#8217;s Pure hair colours<\/a> are sold online at <a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure\/\">Natural Collection<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Certification: The key to truly natural products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The only way to be sure a product is truly natural or organic is to look for some kind of certification. <a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure\/\">It\u2019s Pure<\/a> is certified by the <a href=\"https:\/\/www.soilassociation.org\/\">Soil Association<\/a>, which means that every ingredient that can be grown organically (without harmful pesticides and herbicides), must be organic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure\/\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"525\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-henna-powder-ingredient.png\" alt=\"Some It's Pure ingredients shot from above.\" class=\"wp-image-2468\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-henna-powder-ingredient.png 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-henna-powder-ingredient-300x191.png 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-henna-powder-ingredient-768x489.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The remaining ingredients are also subject to the strictest rules: no GMO, no harsh preservatives, no artificial fragrance, and no other harmful chemicals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The illusion of natural products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It may look natural using green colours on the packaging, pictures of leaves and flowers, and statements like \u2018inspired by nature\u2019 or \u2018free from ammonia\u2019. These elements make the product feel entirely wholesome. However, even if your product comes in recycled packaging or is vegan, it doesn\u2019t make it natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is better for the planet to choose those options, but if your focus is hair dye \u2018made with\u2019 natural ingredients, that isn\u2019t enough. The only way to tell for sure is to know your ingredients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Myths about natural hair dyes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is a myth that all hair dyes are unnatural, stemming from the idea that hair \u2018needs\u2019 certain ingredients to \u2018take\u2019 colour. This isn\u2019t true. There\u2019s nothing wrong with using \u2018chemicals\u2019 in beauty, as all ingredients could be classed as chemicals in one way or another.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The It\u2019s Pure range<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-multiple-boxes-natural-hair-dye.jpg\" alt=\"multiple boxes of it's pure hair dyes on a table\" class=\"wp-image-2435\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-multiple-boxes-natural-hair-dye.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-multiple-boxes-natural-hair-dye-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-multiple-boxes-natural-hair-dye-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure\/\">The It\u2019s Pure range<\/a> includes an organic clarifying pre-colour treatment made of organic minerals and essential oils. This treatment helps remove residue, silicones, and build-up from your hair. If used before dyeing, it helps the henna naturally bond with the hair much more strongly, giving a more vibrant, richer colour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Harmful chemicals in mainstream hair colours<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mainstream hair colours use chemicals that change the hair shaft and can be damaging. These include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PPD<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PPD is used to darken the hair. In some cases, you can develop contact dermatitis reactions to PPD. Alternatively look for indigo, which comes from a plant and is a natural way to darken the hair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ammonia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives mainstream colours that eye-watering smell. It\u2019s used to alter the outer shaft of the hair to allow the colour molecules to penetrate the hair. Instead, choose a natural, herbal colour that works by staining the hair\u2019s pigment, like Henna which comes from the leaves of the Henna plant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other harmful ingredients to avoid include Tetrasodium EDTA, Resorcinol and Ethanolamine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The truth about lightening hair naturally<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If a hair dye claims to be able to dye your brown or black hair blonde, it isn\u2019t natural. You simply cannot make your hair lighter without using bleach (hydrogen peroxide). There are no ingredients in nature that can take the colour out of your hair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cassia, an Ayurvedic herb used in several It\u2019s Pure dyes, can enhance and colour blonde hair blonde, but it cannot lighten your hair.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It&#8217;s Pure: A truly natural choice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/it-s-pure\/\">It&#8217;s Pure<\/a> offers a range of certified organic, 100% natural, herbal hair colours. The ingredients are sourced ethically and are blended in the UK. They can\u2019t lighten your hair, but there are 9 beautiful colours that will give you your natural colour or darker. Plus, the nutritious ingredients will boost your volume and shine!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s Pure shine a light on the realities of whether your hair colour really is natural or not. Read on to find out exactly what to look out for. The trend towards natural beauty products Over the past few years, many people have switched their beauty regimes to natural. This includes everything from lipstick to &hellip; <a href=\"https:\/\/www.naturalcollection.com\/blog\/beauty\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to tell if your herbal hair colour really IS natural or not<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":2423,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,299,164],"tags":[23,3,302,305,4],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-hair-care","category-organic","tag-eco-friendly","tag-natural-beauty","tag-natural-hair-care","tag-natural-hair-dye","tag-organic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to tell if your herbal hair colour really IS natural or not - Natural Collection Blog<\/title>\n<meta name=\"description\" content=\"It&#039;s Pure shine a light on the realities of whether your hair colour really is natural or not. Read on to find out exactly what to look out for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturalcollection.com\/blog\/beauty\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to tell if your herbal hair colour really IS natural or not - Natural Collection Blog\" \/>\n<meta property=\"og:description\" content=\"It&#039;s Pure shine a light on the realities of whether your hair colour really is natural or not. Read on to find out exactly what to look out for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naturalcollection.com\/blog\/beauty\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\/\" \/>\n<meta property=\"og:site_name\" content=\"Natural Collection Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/naturalcollection\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T15:44:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T15:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2024\/06\/its-pure-natural-hair-dye-blog-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalie Antonopoulos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Antonopoulos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/\"},\"author\":{\"name\":\"Natalie Antonopoulos\",\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e9a2d4124e9323b778af28d13a7421d\"},\"headline\":\"How to tell if your herbal hair colour really IS natural or not\",\"datePublished\":\"2024-06-04T15:44:01+00:00\",\"dateModified\":\"2024-06-04T15:49:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/\"},\"wordCount\":803,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/its-pure-natural-hair-dye-blog-header.jpg\",\"keywords\":[\"eco friendly\",\"natural beauty\",\"natural hair care\",\"natural hair dye\",\"organic\"],\"articleSection\":[\"Beauty\",\"Hair care\",\"Organic\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/\",\"url\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/\",\"name\":\"How to tell if your herbal hair colour really IS natural or not - Natural Collection Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/beauty\\\/how-to-tell-if-your-herbal-hair-colour-really-is-natural-or-not\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/its-pure-natural-hair-dye-blog-header.jpg\",\"datePublished\":\"2024-06-04T15:44:01+00:00\",\"dateModified\":\"2024-06-04T15:49:54+00:00\",\"description\":\"It's Pure shine a light on the realities of whether your hair colour really is natural or not. 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