{"id":2898,"date":"2025-07-30T14:13:13","date_gmt":"2025-07-30T13:13:13","guid":{"rendered":"https:\/\/www.naturalcollection.com\/blog\/?p=2898"},"modified":"2025-07-30T14:15:11","modified_gmt":"2025-07-30T13:15:11","slug":"plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice","status":"publish","type":"post","link":"https:\/\/www.naturalcollection.com\/blog\/cleaning\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\/","title":{"rendered":"Plastic free cleaning done right: why Seep is the sustainable choice"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Sustainable, Everyday, Essential Products<\/strong> \u2013 that\u2019s what <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep\/\">Seep<\/a> stands for, in every sense. They\u2019re on a mission to replace your ordinary household cleaning products with sustainable plastic-free alternatives. You might have seen founder Laura Harnet on Dragon\u2019s Den earlier this year, where she impressed Deborah Meaden and Trinny Woodall enough to secure a big investment. And that\u2019s just the beginning of Seep\u2019s accomplishments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/seep\/\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-founder-dragons-den.jpg\" alt=\"A still from the founder of Seep presenting on Dragons Den\" class=\"wp-image-2907\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-founder-dragons-den.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-founder-dragons-den-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-founder-dragons-den-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">No plastic required<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First and foremost, every single Seep product is 100% plastic-free \u2013 no polyester, no acrylic, no recycled PET. Instead, they employ a range of sustainable alternatives, from bamboo and natural rubber to bio polymer and wood pulp cellulose. As a result, many products are biodegradable or compostable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/seep\/\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-product-collection.jpg\" alt=\"A collection of Seep products against a white background\" class=\"wp-image-2910\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-product-collection.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-product-collection-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-product-collection-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each product is designed to minimise waste, and all packaging is recyclable and compostable. Seep keep their carbon footprint as low as possible, and support forest regeneration schemes to offset the emissions they can\u2019t eliminate altogether. This makes their products carbon-neutral purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Certified B Corporation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Any company can claim to be environmentally friendly, but Seep have the evidence to back it up. They recently completed <a href=\"https:\/\/www.naturalcollection.com\/tags\/certified-b-corporation\/\">B Corporation<\/a> recertification, receiving a score of 109 points \u2013 this makes them the highest-rated cleaning product company assessed by B Lab. It\u2019s far from the first time they\u2019ve performed well. In 2022 they were recognised as Best For The World, meaning they scored in the top 5% of B Corps worldwide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/seep\/\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-sponge-and-gloves.jpg\" alt=\"A close up of a persons hand holding a Seep sponge and cleaning an oven\" class=\"wp-image-2916\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-sponge-and-gloves.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-sponge-and-gloves-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-sponge-and-gloves-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B Corp certification measures a company\u2019s impact on their workers, community, environment and customers. Seep\u2019s high score reflects not only their eco-friendly practises but also the fair pay their workers receive and their partnerships with various charities. These include reforestation organisation On A Mission, and <a href=\"https:\/\/foodcycle.org.uk\/\">FoodCycle<\/a> and <a href=\"https:\/\/thefelixproject.org\/\">The Felix Project<\/a>, who both work to deliver surplus food to the people who need it most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Housekeeping<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, quality matters too and Seep have plenty to be proud of in this area. Their signature product, the <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-compostable-sponge-and-loofah-scourer-by-seep\/\">Eco Sponge Scourer<\/a>, is now Good Housekeeping Institute certified. As well as praising the scourer\u2019s ecological credentials, Good Housekeeping appreciated its durability and effectiveness. They also approved of the product\u2019s machine-washability as a way to extend its life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More products to try<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/seep\/\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-cloths.jpg\" alt=\"Three Seep clothes draped over a white sink\" class=\"wp-image-2904\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-cloths.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-cloths-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-cloths-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Swap out your microfibre cloth \u2013 a notorious source of microplastics \u2013 with this <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-all-purpose-bamboo-cloth-by-seep\/\">bamboo cloth<\/a> that\u2019ll biodegrade in no time at the end of its life. Their <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-bamboo-washing-up-brush-with-sisal-bristles-by-seep\/\">washing up brush<\/a> is bamboo too, with bristles made of natural sisal cactus fibres. If you need a bit more scrubbing power, these <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-recyclable-copper-scourers---3-pack-by-seep\/\">copper scourers<\/a> might be just what you\u2019re looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seep also offer a comprehensive range of compostable bin liners, in <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-large-compostable-bin-liners---50l---25-bags-by-seep\/\">large<\/a>, <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-medium-compostable-bin-liners---30l---25-bags-by-seep\/\">medium<\/a> and <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-small-compostable-bin-liners---10l--25-bags-by-seep\/\">small<\/a> sizes plus <a href=\"https:\/\/www.naturalcollection.com\/shop\/seep-compostable-garden-waste-liners---90l---10-bags-by-seep\/\">a variant designed for garden waste.<\/a> Yes, even these are plastic-free. They\u2019re made from plant-based bio-polymer and decompose harmlessly, with nothing nasty leaching into the environment during the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/seep\/\">Check out the full Seep range here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable, Everyday, Essential Products \u2013 that\u2019s what Seep stands for, in every sense. They\u2019re on a mission to replace your ordinary household cleaning products with sustainable plastic-free alternatives. You might have seen founder Laura Harnet on Dragon\u2019s Den earlier this year, where she impressed Deborah Meaden and Trinny Woodall enough to secure a big investment. &hellip; <a href=\"https:\/\/www.naturalcollection.com\/blog\/cleaning\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Plastic free cleaning done right: why Seep is the sustainable choice<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":2913,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294,143,57],"tags":[363,366,62],"class_list":["post-2898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cleaning","category-eco-friendly","category-our-brands","tag-seep","tag-seep-cleaning","tag-sustainable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plastic free cleaning done right: why Seep is the sustainable choice - Natural Collection Blog<\/title>\n<meta name=\"description\" content=\"Discover Seep, the plastic free cleaning brand transforming everyday household essentials. From compostable bin liners to bamboo brushes, Seep combines sustainability, quality, and social impact \u2013 and even impressed the Dragons on Dragon\u2019s Den.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturalcollection.com\/blog\/cleaning\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plastic free cleaning done right: why Seep is the sustainable choice - Natural Collection Blog\" \/>\n<meta property=\"og:description\" content=\"Discover Seep, the plastic free cleaning brand transforming everyday household essentials. From compostable bin liners to bamboo brushes, Seep combines sustainability, quality, and social impact \u2013 and even impressed the Dragons on Dragon\u2019s Den.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naturalcollection.com\/blog\/cleaning\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\/\" \/>\n<meta property=\"og:site_name\" content=\"Natural Collection Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/naturalcollection\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T13:13:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T13:15:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2025\/07\/seep-products.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalie Antonopoulos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Antonopoulos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/\"},\"author\":{\"name\":\"Natalie Antonopoulos\",\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e9a2d4124e9323b778af28d13a7421d\"},\"headline\":\"Plastic free cleaning done right: why Seep is the sustainable choice\",\"datePublished\":\"2025-07-30T13:13:13+00:00\",\"dateModified\":\"2025-07-30T13:15:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/\"},\"wordCount\":488,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/seep-products.jpg\",\"keywords\":[\"seep\",\"seep cleaning\",\"sustainable\"],\"articleSection\":[\"Cleaning\",\"Eco-Friendly\",\"Our Brands\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/\",\"url\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/\",\"name\":\"Plastic free cleaning done right: why Seep is the sustainable choice - Natural Collection Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/cleaning\\\/plastic-free-cleaning-done-right-why-seep-is-the-sustainable-choice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naturalcollection.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/seep-products.jpg\",\"datePublished\":\"2025-07-30T13:13:13+00:00\",\"dateModified\":\"2025-07-30T13:15:11+00:00\",\"description\":\"Discover Seep, the plastic free cleaning brand transforming everyday household essentials. 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