{"id":3253,"date":"2026-01-23T15:39:50","date_gmt":"2026-01-23T15:39:50","guid":{"rendered":"https:\/\/www.naturalcollection.com\/blog\/?p=3253"},"modified":"2026-01-23T15:39:50","modified_gmt":"2026-01-23T15:39:50","slug":"how-we-choose-the-brands-we-stock-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.naturalcollection.com\/blog\/our-ethics\/how-we-choose-the-brands-we-stock-and-why-it-matters\/","title":{"rendered":"How we choose the brands we stock (and why it matters)"},"content":{"rendered":"\n

Have you come across a product on Natural Collection<\/a> you didn\u2019t think was quite in line with our values? Natural, ethical, sustainable, eco-friendly\u2026 these unassuming terms mean lots of different things to different people, and it\u2019s impossible to settle on a single definition that\u2019ll satisfy everybody. We value transparency and honesty above all else, so here\u2019s a quick overview of how we decide what brands to stock.<\/p>\n\n\n\n

Our key categories<\/h3>\n\n\n\n

Every product we sell satisfies at least one of our main criteria: fair trade<\/a>, organic<\/a>, eco-friendly<\/a>, vegan<\/a>, or made in the UK<\/a>. That last one is for carbon footprint reasons, since UK made products don\u2019t have to travel far to reach us. Of course these aren\u2019t the only qualities we look out for. We also prioritise products with health & wellness benefits<\/a> or educational properties<\/a>, and those produced by charitable organisations or their benefactors<\/a>.\u00a0<\/p>\n\n\n\n

\"Close<\/a>
Women in Science hardback book<\/figcaption><\/figure>\n\n\n\n

It would be great if everything we stocked satisfied all of these conditions, but that\u2019s just not possible. No product is perfect! In striving to bring you a wide range of products, it\u2019s inevitable that they will meet different ethical standards in different ways.<\/p>\n\n\n\n

Certification<\/h3>\n\n\n\n
\"3<\/a>
Organic tea<\/figcaption><\/figure>\n\n\n\n

When you think \u201cfair trade\u201d, you probably think of the Fairtrade Foundation<\/a> and their reassuring Fairtrade mark. There\u2019s certainly a lot of value in ethical products being so clearly signposted. But Fairtrade certification is expensive and often inaccessible to the smaller businesses we like to support. Organic certifications<\/a> can be equally difficult to procure. So we\u2019ll flag up those credentials when they\u2019re present, but we\u2019re also diligent about forming close relationships with trustworthy brands<\/a> who prioritise transparency<\/a>.<\/p>\n\n\n\n

Animal welfare<\/h3>\n\n\n\n
\"A<\/a>
Vegan pet food<\/figcaption><\/figure>\n\n\n\n

Almost everything we sell is vegetarian friendly \u2013 the only exceptions are pet food<\/a> and seafood<\/a>. We do also stock vegan pet food<\/a>, but it\u2019s a widely debated topic and we feel it\u2019s best to let you decide what\u2019s best for your pets. <\/p>\n\n\n\n

Our seafood products are supplied by Fish4Ever<\/a>, who uphold extremely high standards of sustainability, including pole-and-line fishing for tuna to eliminate by-catch. In a huge market dominated by poor sustainability practises, we believe this is a valuable alternative to offer.<\/p>\n\n\n\n

Animal welfare issues don\u2019t stop there. We don\u2019t stock any products that have been tested on animals<\/a>, and we never will \u2013 that\u2019s a promise.  Look out for the Leaping Bunny<\/a> symbol for extra reassurance that what you\u2019re buying is cruelty-free. You also won\u2019t find real fur, feathers, leather, angora, silk or down in anything we sell.<\/p>\n\n\n\n

Eco friendly<\/h3>\n\n\n\n

Palm oil is a widely used commodity linked to multiple ethical concerns, both environmental and in terms of human rights. Many of the products we stock are palm oil free<\/a> \u2013 but not all. You can be sure that any palm oil found in our products is sustainably sourced<\/a> and no one in the supply chain has been exploited in the process. This still isn\u2019t ideal by any means, but it\u2019s such a common ingredient \u2013 found in roughly half of all packaged goods worldwide \u2013 that we feel it\u2019s better to offer sustainable alternatives than no alternatives at all.<\/p>\n\n\n\n

Everything we stock is free from GMO ingredients. The possibility of cross-contamination remains an issue, which is where the Non-GMO Project Verified<\/a> tag can provide extra reassurance with its stringent testing standards.<\/p>\n\n\n\n

Empowering you<\/h3>\n\n\n\n

Ultimately, we believe in keeping you informed so that you can make your own purchasing decisions. That\u2019s why every product is tagged with its ethical credentials<\/a>, and we strive to provide as much supplementary information as possible \u2013 country of origin, nature of packaging materials, etc. In this way, you\u2019re able to make informed choices and Buy What You Believe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you come across a product on Natural Collection you didn\u2019t think was quite in line with our values? Natural, ethical, sustainable, eco-friendly\u2026 these unassuming terms mean lots of different things to different people, and it\u2019s impossible to settle on a single definition that\u2019ll satisfy everybody. We value transparency and honesty above all else, so … Continue reading How we choose the brands we stock (and why it matters)<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":3268,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[397],"tags":[400,155],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-ethics","tag-buy-what-you-believe","tag-our-ethics"],"yoast_head":"\nHow we choose the brands we stock (and why it matters) - Natural Collection Blog<\/title>\n<meta name=\"description\" content=\"Learn how we choose the brands we stock, from fair trade and vegan to UK made and eco friendly, and why transparency matters to us.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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