{"id":3306,"date":"2026-01-28T09:04:44","date_gmt":"2026-01-28T09:04:44","guid":{"rendered":"https:\/\/www.naturalcollection.com\/blog\/?p=3306"},"modified":"2026-01-28T09:04:45","modified_gmt":"2026-01-28T09:04:45","slug":"suma-food-done-fairly","status":"publish","type":"post","link":"https:\/\/www.naturalcollection.com\/blog\/food-drink\/suma-food-done-fairly\/","title":{"rendered":"Suma: Food done fairly"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Stock your cupboard with ingredients you can trust not just for taste but for the people and communities behind them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.naturalcollection.com\/shop\/suma-wholefoods\/\">Suma<\/a> has been filling kitchens with <a href=\"https:\/\/www.naturalcollection.com\/shop\/suma-wholefoods\/organic.htm\">organic<\/a>, natural and <a href=\"https:\/\/www.naturalcollection.com\/shop\/suma-wholefoods\/fair-trade.htm\">fair trade<\/a> food since 1977. Their mission is simple: <strong>good food, done fairly<\/strong>. From cupboard staples to speciality items, they focus on sourcing responsibly and supporting producers who share their values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A different kind of food business<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/product\/groceries-and-everyday\/drinks\/soft-drinks\/suma-wholefoods.html\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-winter-kombucha.jpg\" alt=\"Two cans of Suma Kombucha next to two glasses filled with kombucha\" class=\"wp-image-3318\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-winter-kombucha.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-winter-kombucha-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-winter-kombucha-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What sets Suma apart is their structure. They\u2019re a worker owned co-op, meaning there are no bosses and everyone is treated equally. Suma is Europe\u2019s largest equal pay co-op, built on principles of fairness, integrity and sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That difference matters. It means the people who make the business work are the same people who benefit from it. Not just shareholders or external owners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transparent supply chains you can trust<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/product\/groceries-and-everyday\/pasta-and-noodles\/pasta\/suma-wholefoods.html\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-pasta-and-sauces.jpg\" alt=\"Three bags of different pastas from suma along with pasta sauce on a wooden table (shot from above)\" class=\"wp-image-3321\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-pasta-and-sauces.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-pasta-and-sauces-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-pasta-and-sauces-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t have to guess where your food comes from. Suma keeps their supply chains transparent and prioritise working with other co-ops and likeminded ethical producers whenever possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, when you choose Suma, you\u2019re choosing a brand that has already done the research for you and that\u2019s a rare thing in today\u2019s food market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A small step towards a fairer food system<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.naturalcollection.com\/product\/groceries-and-everyday\/pasta-rice-and-pulses\/suma-wholefoods.html\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"510\" src=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-kidney-beans.jpg\" alt=\"A can of Suma organic kidney beans on a wooden  table next to various plates of food\" class=\"wp-image-3315\" srcset=\"https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-kidney-beans.jpg 825w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-kidney-beans-300x185.jpg 300w, https:\/\/www.naturalcollection.com\/blog\/wp-content\/uploads\/2026\/01\/suma-organic-kidney-beans-768x475.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Suma isn\u2019t just about selling food, they\u2019re about supporting a fairer, more sustainable world. Every item is a small vote for better farming, fair pay, and ethical sourcing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re stocking up on <a href=\"https:\/\/www.naturalcollection.com\/product\/groceries-and-everyday\/pasta-rice-and-pulses\/suma-wholefoods.html\">organic beans and pulses<\/a>, picking up <a href=\"https:\/\/www.naturalcollection.com\/product\/groceries-and-everyday\/drinks\/fair-trade-by-suma-wholefoods.html\">fair trade coffee<\/a>, choosing <a href=\"https:\/\/www.naturalcollection.com\/product\/groceries-and-everyday\/pasta-and-noodles\/pasta\/suma-wholefoods.html\">pasta from a co-op of Italian organic growers<\/a>, or trying <a href=\"https:\/\/www.naturalcollection.com\/product\/groceries-and-everyday\/drinks\/soft-drinks\/suma-wholefoods.html\">craft brewed kombucha from Yorkshire<\/a>, Suma offers everyday essentials with real values behind them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shop the Suma range<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want store cupboard staples that do more than just feed you, <a href=\"https:\/\/www.naturalcollection.com\/shop\/suma-wholefoods\">Suma<\/a> is a simple way to make your everyday food choices more ethical, without compromising on quality or convenience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stock your cupboard with ingredients you can trust not just for taste but for the people and communities behind them. Suma has been filling kitchens with organic, natural and fair trade food since 1977. Their mission is simple: good food, done fairly. From cupboard staples to speciality items, they focus on sourcing responsibly and supporting &hellip; <a href=\"https:\/\/www.naturalcollection.com\/blog\/food-drink\/suma-food-done-fairly\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Suma: Food done fairly<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":3312,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[402],"tags":[405,72,408,411],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-drink","tag-brand-spotlight","tag-food","tag-suma","tag-suma-wholefoods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suma: Food done fairly - Natural Collection Blog<\/title>\n<meta name=\"description\" content=\"Discover Suma\u2019s fair trade, organic store cupboard staples from a worker owned co-op. 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