Seedling was founded in 2006 by Phoebe Hayman, a mother of two who struggled to find great gifts for children so decided to use her background in Fine Arts to create toys that inspired a passion for creative thought. The four initial kits created by the New Zealand based company included cooking, gardening, painting and outdoor exploration, and were designed to make it easier for the whole family to enjoy quality time. Since its beginning, Seedling has expanded its range to offer even more educational and inspiring toys that all children will enjoy.

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