Aduna means ‘life’ or ‘world’ in Wolof, which is the local language of Senegal and the Gambia where this Africa-inspired health and beauty brand gets its vision from. Their mission is to breathe the energy and vitality of Africa into everybody’s daily life, whilst feeding positive impacts back to the source. The Aduna products are based on the natural plants in Africa and their health and beauty assets have been used in Africa for many generations - baobab is a 100% natural, nutrient-dense, raw wholefood, a rich source of vitamin C, calcium, potassium and thiamin. It is also almost 50% fibre and has one of the highest antioxidant capacities of any fruit in the world. Every baobab tree is also community-owned and wild harvested.