The Natural Collection Vision

We strongly believe that the breadth and depth of your values as an ethical consumer are personal to you. Whether you're new to the idea of ethically-conscious buying or you're very passionate about a whole range of ethical issues that affect what you buy, those values are personal to each and every one of us. Taken together, our shared values are something that we feel the wider community should engage with, offer support for, and encourage.

Both we and our ethical suppliers are grateful that you want to support all forms of ethical purchasing – our aim is to empower you to make the choices that are right for you and your family.

There is still a long way to go in order to make Ethical Consumerism a daily part of the retail mainstream.

Let's work together to each play our part in getting that message across to the rest of UK society by encouraging family and friends to try ethical products and to buy what we believe in.



At Natural Collection, we are committed to helping you, the ethical consumer “Buy What You Believe”. You can choose from the widest range of the finest quality fair trade, organic and eco friendly products via our website that provides a simple and secure online shopping experience and a fast, flexible delivery service . We’re always looking for ways to minimize the impact our service has on the environment and we’re always working to make our packaging as eco-friendly as possible.  

Aligning your buying with your beliefs can be confusing, so we do our best to share product background information to help you make informed ethical buying choices. The background to the products we sell must be transparent and we are committed to researching their ethical credentials and researching questions that you may have about them.  

We are the shop where you can truly Buy What You Believe.


We only stock high quality products that have a positive impact on people and/or the environment.  From Fairtrade and organic grocery shopping to energy efficient gadgets and unique ethical gifts that directly benefit the people who made them.  We sell products from leading ethical brands as well as supporting independent traders and producers across the world
In order for a product or brand to be sold by, it must have established ethical credentials in at least one of the following areas:

•    Fair Trade
•    Organic
•    Eco Friendly
•    Health and Wellness promotion
•    Education and awareness building
•    Locally Produced
•    Charity

Visit our “shop by ethics” page for more details. »

We thoroughly evaluate each brand and manufacturer’s overall ethical credentials when deciding whether we should sell a particular product. When a product has received an ethical claim that has been certified or verified by an independent 3rd party organisation such as the Fairtrade Labelling Organisation, the Soil Association and the Energy Saving Trust, we will share that information with you.

Ultimately the choice is yours, the ethical consumer, of what to support in your ethical purchasing.  Our aim is to empower you to make the choices that are right for you and your family.