Fair trade is a social movement to help alleviate global poverty and promote sustainability through consumerism. The movement promotes and upholds the payment of fair prices to farmers and workers, as well as maintaining and improving social and environmental standards in areas related to the production of the goods. Fair trade focuses on exports from developing countries to the developed countries. The main fair trade products are coffee, cocoa, sugar, tea, honey, cotton, and wine although more are added all the time.
The intention of the fair trade movement is to work with marginalised producers to help them move from vulnerable positions to security and economic self sufficiency. Fair trade organisations actively play a wider role in the global arena to achieve greater equity in international trade.
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