Alara is a family owned muesli-manufacturing business situated in the heart of London. Established in 1975, Alara has a very long history of organic, gluten free and fair trade muesli production. Certified by the Soil Association since 1988, Alara was also the very first company in the UK registered with the Coeliac Society. It sources ingredients both locally and from around the world to ensure the most nutritious and best tasting start to your day.