Giovanni are a family owned company that have been creating effective, animal-friendly hair care products for over 40 years. Giovanni was created to breathe new life into the generic natural hair care products that were available at the time. Fast-forward to today and they are the #1 leading hair care line within the United States natural products industry. Their high-quality salon-inspired range of natural products keeps their clientele looking fabulous while fitting to a vegan lifestyle.
Giovanni are categorically against animal testing or using any form of animal cruelty for financial gain. All of their products are free from cruelty-derived ingredients and proudly carry the official Leaping Bunny stamp of certification on the bottle.