The Rider line began in Brazil in 1986, where you don't put on your flip flops, you put on your Riders. This is a testament to their enduring popularity in a country that knows a thing or two about getting the most out of life. To this day, Rider products are still designed and produced completely in Brazil. Rider’s existence is driven by a culture that celebrates an active, outdoor lifestyle and a spirit of freedom and self-expression.
Riders aren't just a flip flop or a slide. They're an attitude, a reflection of a more laid-back way of life, and proof that you're unwilling to settle for less. Thoughtfully designed and beautifully durable, Rider sandals and thongs are made to conform to your foot, cushion every step, and accommodate your natural gate. Rider's designers get their inspiration from extreme sports, fashion trends, and the great outdoors for styles that look as good as they feel, and are built to last.
They are crafted in Brazil in some of the most eco-friendly manufacturing plants in the world and 99% of the industrial waste created in their production is reused or recycled. Fully recyclable, they often end up as playground material after they’re loved into retirement. Rider recycles 960 tons of material on a monthly basis reducing environmental impact by 11,500 tons per year.
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