The Fashion Industry’s Response to COVID-19

The world is currently facing a pandemic, and this is having a huge effect on the people who make our clothes.

Retailers have had to close their doors and encourage their customer base to order online. None the less, the desire to buy new clothes appears to have decreased due to the Coronavirus making us focus on other aspects in our lives.

It is worth noting that there is potentially a positive amidst this crisis that we are learning to care for the clothes we already own better, more and more people are opting to mend and make clothes and also adopt a mindset of longevity when it comes to our wardrobes; suggesting an encouraging step to end overconsumption.

However, the halt in manufacturing has meant that the most vulnerable, lowest paid people in the fashion supply chain are feeling the worst effects. IndustriALL, the global trade union has reported that millions of garment workers have lost their jobs as a result of the virus and have no access to social or financial safety nets.

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Fashion Revolution Week 2020 – Our Brand Spotlight

2020 marks the seven-year anniversary of the Rana Plaza disaster. The Rana Plaza factory was a five-story building that housed garment factories for big global brands. In 2013, the factory collapsed killing 1,138 people and injured 2,500 more people; many of the victims were mostly young women.

From this the Fashion Revolution movement was born. The people behind the Fashion Revolution movement have called for an overhaul of the fashion industry and strive to make sure exploitation of people comes to an end and ensure that production methods respect our environment.

Taking place from the 20th – 26th April, this year’s Fashion Revolution Week will once again encourage millions of people to come together to campaign for systemic change within the fashion industry.

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