Discovering the versatility of Waft laundry perfume

It’s no surprise that Waft Laundry Perfume is ideal for adding a distinctive scent to your laundry – whether used neat as a laundry perfume or diluted with vinegar to make a fabric softener. A blend of essential oils and fragrance oils, it’s available in 10ml and 50ml bottles, in Lavender, Sweet Orange, Tropical Flowers and Spring Freshness varieties. What you might not know is that it also has an unexpected range of alternative uses around the home.

Freshen up your tumble dryer

It’s not just the washing machine that can benefit from this product. Try pouring 4-5 drops on a piece of material and throwing it in the tumble dryer to fragrance a fresh load of laundry.

Ironing made pleasant

Spray your clothes before ironing with a solution of 10 drops diluted in 100ml of water. It adds a pleasant scent and makes ironing a more enjoyable task.

Small spaces, big impact

A touch of laundry perfume on a tissue or scrap of cloth is a great way to add fragrance to a small space. If you have a drawer or cupboard that gets a little musty, 4-5 drops should be enough to have it smelling fresh again.

A little fragrance goes further than you might expect – find a suitable nook in your cloakroom or bathroom, and 4-5 drops again will be enough to liven up the whole room.  Or tuck the cloth into the side pocket of your car as a discreet alternative to that air freshener dangling from your mirror.

Innovative use with your vacuum cleaner

It sounds strange, but it’s true – you can even use your vacuum cleaner to spread fragrance around a room.  Just add a few drops to a cotton ball and place it in the dust bag, and the airflow will circulate the scent.

Enhance homemade cleaning products

If you like to brew up your own chemical-free cleaning products with vinegar and baking soda, but you’re not too fond of the resulting smell, try adding 10 drops of laundry perfume to the water beforehand. It’ll make all the difference.

Endless possibilities

There’s really no end to the uses of this versatile product. Get creative and you might surprise yourself with the results.

Special offer

Save 15% on Waft Laundry Perfumes until 23:59 Sunday 30th June.

Salt of the Earth: Keeping you odour-free since ’93

Salt of the Earth began its journey as in 1993 as Crystal Spring, long before natural deodorants became a trend, with a single product: the ‘Crystal Spring Natural Body Deodorant’. Today, this product is known as the Salt of the Earth Classic and remains one of their bestsellers.

A family owned business

Salt of the Earth are an independent, family-owned business. Their family took on the company in 2005, when it had three products and ran it from their family home. Since then they’ve rebranded as Salt of the Earth, introduced a whole host of new natural deodorants and sell all round the UK, Europe and rest of the world.

Made in the UK

In the early days of making spray deodorants, production took place in a tea urn in the family kitchen. Now, they boast a purpose-built factory in Chandlers Ford, Hampshire, which produces 85% of their products. This facility, powered by 100% renewable electricity, manufactures their spray, roll-on, stick, and balm deodorants, as well as their foaming hand wash. Their crystal deodorants, however, are produced outside the UK.

Staying fresh

Innovation is central to their mission. Salt of the Earth continually strives to enhance their products for both customers and the environment. Most of their products are developed in-house, with their team consistently testing new ideas and creating new iterations. With a diverse range of scents and formats, Salt of the Earth aims to offer something for everyone.

Special offer

For one week only, you can save 25% on the entire Salt of the Earth range when shopping on Natural Collection.

Offer ends 23:59 Sunday 16th June 2024.

How to tell if your herbal hair colour really IS natural or not

It’s Pure shine a light on the realities of whether your hair colour really is natural or not. Read on to find out exactly what to look out for.

The trend towards natural beauty products

Over the past few years, many people have switched their beauty regimes to natural. This includes everything from lipstick to moisturiser, and especially hair dye. Thousands of monthly searches for terms like ‘natural hair dye’ are fuelled by concerns over allergies, hair and scalp health, as well as the environment.

It’s great that so many people are seeking healthier and more eco-friendly hair colour. However, it can be difficult to understand what is truly “natural” and what is simply “greenwashing”.

The reality of store-bought hair dyes

75% of UK home hair colour purchases are made in major stores and supermarkets. But how many brands sold by major British stores are all natural?

The answer is none.

All the hair dye brands on the store shelves contain some artificial chemicals and most of them contain paraphenylenediamine (PPD), a known irritant and allergen.

It’s Pure hair dye ran a survey with a nationally representative panel and found that up to 31% of people who had purchased hair dye from major British stores thought their product was natural. Sadly, even most British health food stores do not sell truly natural hair dye. The only place to buy truly natural hair dye in Britain is online.

It’s Pure hair colours are sold online at Natural Collection.

Certification: The key to truly natural products

The only way to be sure a product is truly natural or organic is to look for some kind of certification. It’s Pure is certified by the Soil Association, which means that every ingredient that can be grown organically (without harmful pesticides and herbicides), must be organic.

Some It's Pure ingredients shot from above.

The remaining ingredients are also subject to the strictest rules: no GMO, no harsh preservatives, no artificial fragrance, and no other harmful chemicals.

The illusion of natural products

It may look natural using green colours on the packaging, pictures of leaves and flowers, and statements like ‘inspired by nature’ or ‘free from ammonia’. These elements make the product feel entirely wholesome. However, even if your product comes in recycled packaging or is vegan, it doesn’t make it natural.

It is better for the planet to choose those options, but if your focus is hair dye ‘made with’ natural ingredients, that isn’t enough. The only way to tell for sure is to know your ingredients.

Myths about natural hair dyes

There is a myth that all hair dyes are unnatural, stemming from the idea that hair ‘needs’ certain ingredients to ‘take’ colour. This isn’t true. There’s nothing wrong with using ‘chemicals’ in beauty, as all ingredients could be classed as chemicals in one way or another.

The It’s Pure range

multiple boxes of it's pure hair dyes on a table

The It’s Pure range includes an organic clarifying pre-colour treatment made of organic minerals and essential oils. This treatment helps remove residue, silicones, and build-up from your hair. If used before dyeing, it helps the henna naturally bond with the hair much more strongly, giving a more vibrant, richer colour.

Harmful chemicals in mainstream hair colours

Mainstream hair colours use chemicals that change the hair shaft and can be damaging. These include:


PPD is used to darken the hair. In some cases, you can develop contact dermatitis reactions to PPD. Alternatively look for indigo, which comes from a plant and is a natural way to darken the hair.


This gives mainstream colours that eye-watering smell. It’s used to alter the outer shaft of the hair to allow the colour molecules to penetrate the hair. Instead, choose a natural, herbal colour that works by staining the hair’s pigment, like Henna which comes from the leaves of the Henna plant.

Other harmful ingredients to avoid include Tetrasodium EDTA, Resorcinol and Ethanolamine.

The truth about lightening hair naturally

If a hair dye claims to be able to dye your brown or black hair blonde, it isn’t natural. You simply cannot make your hair lighter without using bleach (hydrogen peroxide). There are no ingredients in nature that can take the colour out of your hair.

Cassia, an Ayurvedic herb used in several It’s Pure dyes, can enhance and colour blonde hair blonde, but it cannot lighten your hair.

It’s Pure: A truly natural choice

It’s Pure offers a range of certified organic, 100% natural, herbal hair colours. The ingredients are sourced ethically and are blended in the UK. They can’t lighten your hair, but there are 9 beautiful colours that will give you your natural colour or darker. Plus, the nutritious ingredients will boost your volume and shine!