Salt of the Earth: Keeping you odour-free since ’93

Salt of the Earth began its journey as in 1993 as Crystal Spring, long before natural deodorants became a trend, with a single product: the ‘Crystal Spring Natural Body Deodorant’. Today, this product is known as the Salt of the Earth Classic and remains one of their bestsellers.

A family owned business

Salt of the Earth are an independent, family-owned business. Their family took on the company in 2005, when it had three products and ran it from their family home. Since then they’ve rebranded as Salt of the Earth, introduced a whole host of new natural deodorants and sell all round the UK, Europe and rest of the world.

Made in the UK

In the early days of making spray deodorants, production took place in a tea urn in the family kitchen. Now, they boast a purpose-built factory in Chandlers Ford, Hampshire, which produces 85% of their products. This facility, powered by 100% renewable electricity, manufactures their spray, roll-on, stick, and balm deodorants, as well as their foaming hand wash. Their crystal deodorants, however, are produced outside the UK.

Staying fresh

Innovation is central to their mission. Salt of the Earth continually strives to enhance their products for both customers and the environment. Most of their products are developed in-house, with their team consistently testing new ideas and creating new iterations. With a diverse range of scents and formats, Salt of the Earth aims to offer something for everyone.

Special offer

For one week only, you can save 25% on the entire Salt of the Earth range when shopping on Natural Collection.

Offer ends 23:59 Sunday 16th June 2024.

Embrace spring with Waft’s floral fragrances

As spring blossoms around us, it’s time to freshen up your space with Waft Air Fresheners. And here’s some exciting news, we’re currently offering a special discount of 15% off!

The essence of spring in every spray

Step into spring with the enchanting aroma of Waft Air Fresheners, crafted with care from blends of pure essential oils and flower waters, boasting an impressive 98.5% organic composition. Among these exquisite scents, Waft Rose stands out as a customer favourite, and it’s not hard to understand why.

Waft air fresheners

More than just a scent

Roses have long been cherished for their enchanting fragrance, evoking memories of childhood gardens and romantic gestures. But did you know roses hold a plethora of positive connotations?

From happiness to joy and gratitude, the significance of roses runs deep. Aromatherapists have long praised the soothing properties of rose essential oil, known for its ability to induce calmness, alleviate stress, and promote better sleep. The psychological impact of rose fragrance is profound, uplifting our mood and filling us with optimism and happiness.

Spring into action

As spring blooms around us, it’s the perfect time to refresh our surroundings and awaken our senses. So why not treat yourself to the luxurious experience of Waft Air Fresheners?

Whether it’s to enhance your home ambiance, create a tranquil atmosphere, or simply indulge in a moment of sensory delight, let the captivating scents of Waft envelop you in a fragrant embrace.

A bouquet of scents

Waft offers a diverse range of natural air fresheners, including Lavender, Geranium, Lemongrass, and Orange. Each one approved by the Vegan Society, ensuring that your commitment to cruelty-free products aligns with your desire for a fragrant environment.

Don’t miss out on the 15% off special offer* – indulge in the essence of spring with Waft Air Fresheners and transform your space into a sanctuary of serenity and delight.

*Offer ends 23:59 Sunday 28th April 2024.

How to choose the perfect Naturtint shade

For many, the dawning of a new year sparks feelings of wanting a ‘new me’, bursting in to the new year with a fresh new look and hopefully, a fresh new confidence.

One of the ways we can boost our confidence is by making sure our hair is looking the best it can, and for many that means colouring away those pesky greys or enhancing our natural shade.

Naturtint box dye and hair colouring kit

If you’re colouring your hair for the first time or thinking of making the cost-saving switch from salon to home colouring, it can be a little daunting knowing where to start trying to choose the right product and importantly, the right shade.

Well fear not.

It is very easy to make the switch to a home hair colour and in this blog post we’ll share some of Naturtint’s top tips for happy home colouring. 

What type of hair colour do I need?

That depends on what you need the colour to do. If you don’t have many greys and you want to enhance your natural colour a little, a semi-permanent might be best. It washes away in around 10-12 washes.

If you have more than the early signs of fine grey hair or you want to change your colour more dramatically, you’ll need a permanent hair colour. Like the Naturtint Permanent Hair Colour Gels.

How do I choose a shade?

Understanding the colour code on the box is the key to choosing the most suitable colour. The code is simple – almost all (there’s always an exception to a rule!) shades are given a code that consists of a number and then a letter.

The number tells you how light or dark the colour is, with 1 being the darkest and 10 the lightest. The letter after the number tells you what kind of tones you can expect. 

Visual guide to the Naturtint colours and tones

So, for example 4M is on the darker side of the scale. Five is the mid-point, so think mid-brown. The M means mahogany, so it’s a dark, plummy red brown shade, or Mahogany Chestnut to give it its official title.

What if I want to lighten my hair?

As Naturtint is free from ammonia and designed for at home use, it cannot lighten hair by more than two shades.

To use the colour code to determine which shades you can effectively use, start by deciding which N shade is closest to your natural colour.

If, for example you think you are closest to the 5N Light Chestnut Brown, you will have a base 5 shade. So, if you want to go lighter you can use a 6 or a 7. If you want to go darker, you can go as dark as a 1 but most skin tones generally suit one or two shades darker than the natural colour.

If you decided you wanted to go lighter but also a little warmer, you could then look at colours like the 6G and 7G. These colours are lighter than a 5 but also rich in warm golden tones as they are from our ‘Gold’ family of tones.

The Naturtint codes follow industry standards. So, if you are already colouring your hair and want to make the switch to Naturtint, chances are the codes will be very similar.

How do I use Naturtint hair dye?

Read the instructions first. It may sound obvious but it’s important that you read the enclosed instruction leaflet carefully and completely before you apply the colour.

You should carry out a skin sensitivity test 48 hours before every application. Even if you have coloured your hair or used the same shade before. Hair colours are complex products and sensitivities can develop at any time so plan ahead and take the time to carry out your own skin sensitivity test.

What will the colour will look like on my hair?

We recommend that you carry out a colour strand test at the same time as your skin sensitivity test. Particularly if you are colouring your hair for the first time or trying a new shade.

A colour strand test will show you just how the shade you have chosen will develop on your own, unique base shade. The same colour will always look a little different from one person to the next. The final colour result will vary based on the colour, thickness and condition of your hair.

You can also use the colour strand test to determine how long you need to allow the colour to develop. If for example your grey is quite stubborn, you will need the full 40 minutes development time.

What’s in the box?

In every box you’ll find a 60 ml bottle of colourant and a 60 ml bottle of developer. The developer bottle can be used as a mixing vessel and colour applicator, so it may look half empty This is so the colourant can be added and there is room for the two liquids to be blended by shaking the bottle.

You’ll also find a Quinoa Mask in every box of colour. This is designed to prolong your new shade and boost shine.

Lastly, attached to the instruction leaflet you’ll find some protective gloves – make sure you wear them throughout the colouring process to prevent staining.

Visual and text description of the contents of every naturtint box.

So now you know how to choose the perfect Naturtint shade for you, we look forward to welcoming you to the growing tribe of Naturtinters!  

In celebration of Veganuary, get 20% off Naturtint hair dyes until the end of January.*

*Offer ends 23:59 31st January 2024.

Brand Story: Zao

Zao create premium certified organic, 100% natural, vegan, cruelty free, sustainable and refillable makeup.

Zao makeup is owned by Cosm’Eika France and was co-founded in 2012 by four friends, David Reccole, Phillipe Donnat, Yvan Rouvier and Salima Macozzi Reccole. All four friends love nature and are passionate and conscious of the impact of consumption on the environment.

This is where the idea of Zao came from. The brand was created to align with the strong values of its owners where there was a passion for creating the first rechargeable makeup brand. It was important that the products were 100% natural and because of this they were also certified organic by Ecocert.

Continue reading Brand Story: Zao

Brand Story: Milly & Sissy

Milly & Sissy produce a range of unique powdered beauty products where you simply need to add water to activate them.

Milly & Sissy was founded by good friends Milly and Sissy who both have a passion for animals and the environment. Milly has had a career working in the health and beauty industry and has lived abroad in Asia and Europe. Sissy lives in the Midlands with her family and growing number of animals which includes sheep, guinea pigs, dogs, cats and horses. Combining their passion and talents they were able to create the Milly & Sissy brand. They are always looking for ways to improve our way of living that will have as minimal an impact on the environment as possible. They believe that every single person can make a difference based on the small changes that we can make to our lifestyles.

Their aim is to try and reduce our negative impact on the environment.

Continue reading Brand Story: Milly & Sissy

The Fashion Industry’s Response to COVID-19

The world is currently facing a pandemic, and this is having a huge effect on the people who make our clothes.

Retailers have had to close their doors and encourage their customer base to order online. None the less, the desire to buy new clothes appears to have decreased due to the Coronavirus making us focus on other aspects in our lives.

It is worth noting that there is potentially a positive amidst this crisis that we are learning to care for the clothes we already own better, more and more people are opting to mend and make clothes and also adopt a mindset of longevity when it comes to our wardrobes; suggesting an encouraging step to end overconsumption.

However, the halt in manufacturing has meant that the most vulnerable, lowest paid people in the fashion supply chain are feeling the worst effects. IndustriALL, the global trade union has reported that millions of garment workers have lost their jobs as a result of the virus and have no access to social or financial safety nets.

Continue reading The Fashion Industry’s Response to COVID-19

Sustainable Nappies from Eco by Naty

Choosing the right nappies for your little one is important. Babies are so delicate and prone to rashes and often times it’s due to the chemical ingredients of cheap nappies. The nappy range from Eco by Naty has been designed to not only work without the toxic chemicals, but also lower your carbon footprint in the process. Continue reading Sustainable Nappies from Eco by Naty

Natural care for dry skin

We have a handy guide to caring for dry skin, courtesy of our friends at Green People. For people with dry skin, sometimes using an everyday moisturiser isn’t enough, no matter how rich the ingredients are – I have personal experience with this, and know that caring for dry skin can be pretty time-consuming, and upsetting when nothing seems to work. One of my favourite brands, Green People were actually formed by founder Charlotte Vøhtz when her young daughter Sandra was battling skin allergies and eczema. Continue reading Natural care for dry skin

MADE SAFE by Natracare

Back in February, Natracare became the first Brand with MADE SAFE™ certified pads, tampons, maternity pads and nursing pads. This is a new certification to show which products are made with ingredients that are safe for you, and when you look at what’s in a regular pad or tampon you realise just why the MADE SAFE™ certification is important. Continue reading MADE SAFE by Natracare

NEW Baby & Kids Bath & Body Care from Ecozone

Ecozone have always been known to offer high quality, eco-friendly household cleaning alternatives, and have now introduced a range of baby & kids bath & bodycare so you can bathe your little ones safe in the knowledge that you aren’t using any harsh chemicals. Continue reading NEW Baby & Kids Bath & Body Care from Ecozone