Maemara – Sustainable Homeware

We are delighted to introduce Maemara onto the site with a beautiful range of new sustainable homeware. Founded in 2019, Maemara is a brand with a conscience, founded by three earth and ocean-loving individuals – Hannah, Alan and Jane. Their gorgeous cushions are both stylish and sustainable, made with 100% recycled materials both inside and out.

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Adinkra: Meaning of the Symbols

Have you ever wondered what all those symbols on Divine Chocolate bars are? The cocoa farmers in Ghana, who grow the Fairtrade cocoa beans that make Divine chocolate so delicious, are proud of their Ghanaian roots and these symbols are a very important part of their history and culture.

Created in Ghana and Cote d’Ivoire West Africa, they are used in decoration at special occasions. Each holds a special meaning, conveying traditional wisdom and values.

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What is a Certified B Corporation?

It is becoming more and more apparent that a lot of businesses, particularly large international corporations are not behaving in a way that benefits society. As corporations get bigger they get further and further away from the idea or inspiration that started them up, the focus is no longer on making the best of whatever it is they make, instead the focus becomes entirely on profit to reward shareholders. The drive for profits may encourage them to improve how they do things, improve what they sell to appeal to more people, but the easier route to profit is to make things cheaper, put pressure on suppliers, pressure on the environment, to cut corners, to cheapen ingredients etc. Sadly the majority of household brands take this approach and it is difficult for consumers to know if a company is really acting in a responsible manner and will often hide behind a lot of advertising, most consumers are totally unaware of unethical practices large companies engage in.

Most people would rather buy from a company that does things right, they may be happy to get a few pence off the cost of their products but not when they find out about how that saving was made. Certified B Corporations are a new kind of business that balances purpose and profit. B Corporations could help us get around this problem and help people make better choices. Society’s most challenging problems cannot be solved by government and non-profits alone so this is where better ran, more ethical and sustainable businesses come in.

The B Corp Declaration of Interdependence:
We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation – the B Corporation – which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe:
• That we must be the change we seek in the world.
• That all business ought to be conducted as if people and place mattered.
• That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
• To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

The number of businesses choosing to become a Certified B Corporation is increasing and the certification is becoming more recognised by consumers who want to see businesses working for a better world at the same time as running a sustainable business. Some of our favourite brands on Natural Collection are Certified B Corporations, here are just a few;


Patagonia became a B Corp six years ago, but have been an ethical business from their inception. Patagonia are one of the leading outdoor clothing companies creating organic cotton clothing, sportswear and adventure gear whilst maintaining a sustainable and environmentally friendly business ethic. Their simple and inspirational Mission Statement is “Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Patagonia hold environmental and sustainable values, reflecting the ethos of those who run the company; a passionate crew of climbers and surfers who believe in minimalism, simplicity and style. Many of Patagonia’s clothing garments are made from organic cotton and recycled polyester.


Cafédirect produce some of the most delicious coffee on the planet, and at the same time act as a responsible, sustainable business committed to Fairtrade. Cafédirect was the first UK coffee brand to be awarded this prestigious B corps certification. Cafédirect has always been pioneering. As well as being the first UK coffee company to be Fairtrade certified, Cafédirect always goes above and beyond to champion better ways of doing business. Unlike any other coffee company, Cafédirect invests 50% of its profits directly back into Producers Direct, a UK charity that works directly with growers around the world.

Badger Balm

Badger is a small, family-owned, family-run, and family-friendly company nestled in the woods of Gilsum, New Hampshire. Badger uses pure organic ingredients, blends them up to make them creamy, dreamy and ready to soothe, heal, and pamper. Badgers’ products are never tested on animals and contain no chemicals, preservatives, synthetics or GMOs – leaving room only for the best ingredients. Badger work hard to maintain a healthy community-minded business with ethical and charitable social principles.

That is only the tip of the iceberg, we work with a number of B Corps including; Dr Bronner, Divine Chooclate, gNappies, Herbatint, Ella’s Kitchen, Elvis and Kresse
Delphis, Bees Wrap, Cheeky Panda, Tony’s Chocolonely, Preserve, Rebel Kitchen, Yogi Tea, Lilys Kitchen, Pukka Organic, Full Circle and we are adding more and more all the time!

20 Years of Natural Collection

Natural Collection is 20! Can you believe it?
In 1999 we started as a mail order catalogue delivering a selection of products we felt benefited people and the environment and sought to find products from suppliers with integrity and vision and who aimed to create products with social and environmental consideration.

Now in 2019 we have over 6,000 items ranging from fair trade fashion, organic groceries to plastic free beauty ranges. We thought it would be great to look back and see what has changed in the last 20 years.

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Back to School? – But not all children are so fortunate

The summer holidays have started, and almost as soon as they do you’ll start seeing all sorts of ‘Back to School’ messages, promotions and things to buy. When I was at school nothing beat the excitement of the long, long summer holidays, at the beginning it seemed like they would go on forever and school became a distant memory very quickly. I used to get very annoyed to see back to school promotions in shops sometimes only a week after school had broken up, and they became even more depressing as the seemingly endless summer holidays were coming to a close, I didn’t need to be reminded of this fact! But it’s easy to take school for granted, whilst it may have seemed like a chore to go to, many children around the world don’t get this same chance and would love to have the same opportunities. For parents it’s also easy to take it for granted that your child will have the chance of a good education and the opportunity to go on to further study for find a job after this. This is not something the Dalit people of India can expect.

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Suma Product Recall

Suma Product Recall

Suma Organic Bolognese Pasta Sauce 340g VF191 Barcode: 5017601034391 BB Feb 2020

As a precaution Suma are recalling their Organic Bolognese Pasta Sauce due to the possibility of glass contamination.

Please return any jars with the BB Feb 2020 to Natural Collection for credit.

Apologies for any inconvenience this may cause.

For queries please contact 01422 313871 email [email protected]


Have your order sent to a local DPD Pickup Shop

DPD Pickup on Natural CollectionYou may have noticed a nice shiny new DPD Pickup option available if you have been shopping recently. Making ordering as easy and as smooth as possible for you is one of our top priorities, we want you to get all your beautiful fashion, homewares and groceries with the least amount of hassle. Continue reading Have your order sent to a local DPD Pickup Shop

Three tips for finding the perfect ‘Thoughtful Gift’ this Christmas

Christmas is a magical season of sharing and celebration, but the task of finding the perfect gift for someone you love can be daunting and stressful, making Christmas shopping a chore rather than a pleasure.

No-one plans to grab a last minute gift, but often it ends up the only solution as the day approaches and we struggle to find a truly thoughtful gift that has meaning for the recipient. Continue reading Three tips for finding the perfect ‘Thoughtful Gift’ this Christmas

Is it possible to bank ethically?

logoThe financial industry has been under scrutiny since the economic crisis. There seems to be a deeper interest about what money is doing when it is ‘sitting’ in a bank account, but how can we tell what our savings are doing? Over the course of the past few years sustainability in society has shifted from the minority to the forefront. There is a drive and encouragement for banks, and businesses in general, to be more transparent, less greedy and to have a sustainable approach.

We can all make sustainable choices, but sometimes convenience gets in the way. Future generations will wonder why we have been so short-sighted by using resources that we know are running out for so long, when we could be focusing on alternative sustainable solutions. If we all make one small change in our everyday lives and really think about the products we are buying and the choices we make it would make a huge difference to the environment we live in. There is space for ethical consumerism within our consumer society. As well as spending your money in a different way, what about saving your money in a different way? The words ‘bank’ and ‘sustainable’ are rarely seen in the same sentence. Triodos is a bank that has sustainability and ethics at the heart of what they do. For Triodos, banking is all about bringing people together and fundamentally, doing good with money! They only lend to organisations that have a benefit to people and our planet, for example, renewable energy, sustainable and fair-trade food, social housing and environmental conservation. They only lend the money deposited to them by savers’ and they publish every single organisation they lend to on their website so they are 100% transparent – you really know where your money is going. Triodos realises it’s important for a business to have a social goal rather than just an economic one.

We have partnered with Triodos Bank, so when you open an account and deposit £100 they will give you a £40 voucher to spend at If we continue to work together, eventually we can influence other organisations and retailers that it is possible for a business to thrive whilst having an ethical conscience alongside providing high quality, sustainable products for their customers. Visit to get involved and know more about how you can save and spend ethically!