Scrubbingtons – washing solutions for mud magnets everywhere!

Scrubbingtons was created by two friends who wondered why they were still washing their children using bubble bath with a picture of a baby on the front when their children were not babies anymore, and why their children were not washing themselves? And that was how Scrubbingtons was born!

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LoofCo – Plastic Free Brushes underpinned by ethical practices.

We are proud to be working with LoofCo to promote a more sustainable solution to cleaning and washing. Find out more from Lois Clark:

We all know the importance of finding more sustainable, plastic free alternatives when creating an eco-friendly lifestyle. When we founded LoofCo in 2017, our mission was to create products that offer simple, affordable switches while helping to reduce household plastic use & waste including the microplastic particles released by plastic washing-up scourers, sponges & brushes.

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Fashion Revolution Week 2022 –  Money Fashion Power 18th – 24th April

Fashion Revolution Week (FRW) happens every year in the week of the 24th April. The 24th April is the date of the Rana Plaza collapse in 2013; one of the biggest industrial disasters in history.

The Rana Plaza was a building in Bangladesh which housed some major garment factories for some of the biggest fashion brands. It employed around 5000 people and more than 1100 people died when the factory collapsed and an additional 2500 people were injured. Many of the victims were young women.

Every year FRW has a different theme to highlight how problematic and damaging the fast fashion industry is. The theme for this 2022’s Fashion Revolution Week is MONEY FASHION POWER.

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A change to our Standard Delivery option

From 23rd March we will be changing our rates for standard delivery from £3.95 to £4.95. We wanted to be totally up front with this and explain our reasoning and show you what goes on behind the scenes in getting your order, picked, packed and shipped safely to you.

What has changed?

For the last decade we have set our Standard Delivery at £3.95 which was based on the overall cost at the time for picking, packing, packaging and shipping. However over the last 10 years all of these have increased year on year however we have not increased what we charge for postage and packaging.

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What is Closed Loop Recycling?

You may have heard the term ‘closed loop recycling’ but do you know what it really means? Well let’s take a look and you may be surprised that you may have already recycled in a closed loop system!

First let’s look at open loop recycling, this is what you will probably imagine when you think of recycling, it’s what you do when you take your recycling out to be picked up by the council. If you do this regularly and check packaging to see if it is recyclable you will probably know how problematic this could be, are all the items you see in the recycle bins actually recyclable and one council may accept certain items where others do not based on the local recycling capabilities. With an open loop system a product is recycled into a different product, for example a plastic drinks bottle may be recycled into shoes, sleeping bags or jackets.

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Maemara – Sustainable Homeware

We are delighted to introduce Maemara onto the site with a beautiful range of new sustainable homeware. Founded in 2019, Maemara is a brand with a conscience, founded by three earth and ocean-loving individuals – Hannah, Alan and Jane. Their gorgeous cushions are both stylish and sustainable, made with 100% recycled materials both inside and out.

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Adinkra: Meaning of the Symbols

Have you ever wondered what all those symbols on Divine Chocolate bars are? The cocoa farmers in Ghana, who grow the Fairtrade cocoa beans that make Divine chocolate so delicious, are proud of their Ghanaian roots and these symbols are a very important part of their history and culture.

Created in Ghana and Cote d’Ivoire West Africa, they are used in decoration at special occasions. Each holds a special meaning, conveying traditional wisdom and values.

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What is a Certified B Corporation?

It is becoming more and more apparent that a lot of businesses, particularly large international corporations are not behaving in a way that benefits society. As corporations get bigger they get further and further away from the idea or inspiration that started them up, the focus is no longer on making the best of whatever it is they make, instead the focus becomes entirely on profit to reward shareholders. The drive for profits may encourage them to improve how they do things, improve what they sell to appeal to more people, but the easier route to profit is to make things cheaper, put pressure on suppliers, pressure on the environment, to cut corners, to cheapen ingredients etc. Sadly the majority of household brands take this approach and it is difficult for consumers to know if a company is really acting in a responsible manner and will often hide behind a lot of advertising, most consumers are totally unaware of unethical practices large companies engage in.

Most people would rather buy from a company that does things right, they may be happy to get a few pence off the cost of their products but not when they find out about how that saving was made. Certified B Corporations are a new kind of business that balances purpose and profit. B Corporations could help us get around this problem and help people make better choices. Society’s most challenging problems cannot be solved by government and non-profits alone so this is where better ran, more ethical and sustainable businesses come in.

The B Corp Declaration of Interdependence:
We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation – the B Corporation – which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe:
• That we must be the change we seek in the world.
• That all business ought to be conducted as if people and place mattered.
• That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
• To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

The number of businesses choosing to become a Certified B Corporation is increasing and the certification is becoming more recognised by consumers who want to see businesses working for a better world at the same time as running a sustainable business. Some of our favourite brands on Natural Collection are Certified B Corporations, here are just a few;


Patagonia became a B Corp six years ago, but have been an ethical business from their inception. Patagonia are one of the leading outdoor clothing companies creating organic cotton clothing, sportswear and adventure gear whilst maintaining a sustainable and environmentally friendly business ethic. Their simple and inspirational Mission Statement is “Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Patagonia hold environmental and sustainable values, reflecting the ethos of those who run the company; a passionate crew of climbers and surfers who believe in minimalism, simplicity and style. Many of Patagonia’s clothing garments are made from organic cotton and recycled polyester.


Cafédirect produce some of the most delicious coffee on the planet, and at the same time act as a responsible, sustainable business committed to Fairtrade. Cafédirect was the first UK coffee brand to be awarded this prestigious B corps certification. Cafédirect has always been pioneering. As well as being the first UK coffee company to be Fairtrade certified, Cafédirect always goes above and beyond to champion better ways of doing business. Unlike any other coffee company, Cafédirect invests 50% of its profits directly back into Producers Direct, a UK charity that works directly with growers around the world.

Badger Balm

Badger is a small, family-owned, family-run, and family-friendly company nestled in the woods of Gilsum, New Hampshire. Badger uses pure organic ingredients, blends them up to make them creamy, dreamy and ready to soothe, heal, and pamper. Badgers’ products are never tested on animals and contain no chemicals, preservatives, synthetics or GMOs – leaving room only for the best ingredients. Badger work hard to maintain a healthy community-minded business with ethical and charitable social principles.

That is only the tip of the iceberg, we work with a number of B Corps including; Dr Bronner, Divine Chooclate, gNappies, Herbatint, Ella’s Kitchen, Elvis and Kresse
Delphis, Bees Wrap, Cheeky Panda, Tony’s Chocolonely, Preserve, Rebel Kitchen, Yogi Tea, Lilys Kitchen, Pukka Organic, Full Circle and we are adding more and more all the time!

20 Years of Natural Collection

Natural Collection is 20! Can you believe it?
In 1999 we started as a mail order catalogue delivering a selection of products we felt benefited people and the environment and sought to find products from suppliers with integrity and vision and who aimed to create products with social and environmental consideration.

Now in 2019 we have over 6,000 items ranging from fair trade fashion, organic groceries to plastic free beauty ranges. We thought it would be great to look back and see what has changed in the last 20 years.

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