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Sustainable store cupboard staples for easy summer entertaining

It’s summertime, which in the UK usually means it’s blazing hot one minute and hailing the next. That famously changeable British weather means you never quite know what you’re going to get – blame the jet stream – so planning a garden party can be tricky. When a sunny day does arrive and you feel like inviting people round, you don’t want the additional work of getting drinks and snacks in.

This guide covers sustainable store cupboard essentials for easy summer entertaining, so you can create an eco-friendly garden party without last-minute stress.

A well-stocked pantry makes it much easier to host at a moment’s notice. Here’s a quick guide to our favourite sustainable store cupboard essentials.

Drinks

Sustainable drinks and alcohol-free options for easy summer entertaining.

Drinks are usually the priority on a sunny day. Get those ice cubes jingling and little umbrellas twirling and the good times can roll. Having a few ready-to-serve options on hand makes entertaining effortless, with options for adults, kids and alcohol-free guests.

Nibbles

A packet of salt and vinegar love corn against a blue background

Easy, eco-friendly snacks that require zero preparation.

Who wants to cook when it’s hot? Sometimes you just want to open a packet – maybe pour it into a bowl if you’re feeling extra fancy. Be ready to go at a moment’s notice with these ready-to-eat snacks.

Dips & spreads

Two jars of Olive Branch tapenade shot from above

Another easy option, and one that always goes down well in hot weather. A small range of spreads can easily cater to all tastes. There’s something irresistibly summery about digging into a cool, refreshing dip – just add chips, crusty bread or crudités.

Condiments

Three Olive Branch salad dressings stood side by side

A quick way to liven up your salads, rice dishes or cold cuts. Add a few condiments to your table and even the simplest dish can have a bit of added zing. Plus, they tend to be versatile and long-lasting, so nothing has to go to waste.

Chocolate

A snack for all seasons. No one’s going to object to these coming out at the garden party. Just make sure you keep them somewhere cool, so they melt in your mouth and not anywhere else.

Keep it sustainable

Choosing sustainable store cupboard staples means you’re always ready for eco-friendly entertaining without last-minute waste.

Some things to keep in mind when putting together your party pantry:

Shelf life – will it keep until the next festive opportunity?
Adaptable – does it suit every occasion?
Free from – is it suitable for your vegan or gluten-free guests?
Versatile – will it pair well with your other choices?

Let’s get started

With a well-stocked selection of sustainable store cupboard staples, you’ll always be ready for effortless summer entertaining. Shop with Natural Collection and keep your hosting both easy and more eco-friendly.

Best ethical clothing brands for sustainable summer style

At Natural Collection we’re committed to bringing you the best in sustainable fashion and ethical clothing brands in the UK and beyond. You can focus on finding your style and rest assured we’ve got everything else covered.

From slow fashion clothing to fair trade and eco-friendly materials, these brands are helping reshape the fashion industry for the better.

Check out some of our favourite brands and their ethical credentials below.

Lily & Me – ethical clothing made in their own factory

Close up of a woman wearing a Lily & Me seersucker dress

Transparency and traceability are key issues in the fashion supply chain, but they’re easily solved by simply owning your own factory. That’s what Lily & Me do, meaning they can ensure not just fair pay and good working conditions but also the most eco-friendly manufacturing methods.

In 2024 they were named “Sustainable Brand of the Year” by Boutique Magazine.

Their use of low-impact fabrics and thoughtful design makes them a strong example of ethical summer clothing, from breathable seersucker dresses to timeless wardrobe staples.

Nomads – slow fashion clothing built to last

A woman wearing a pair of Nomads wide leg jeans in green and a green and white frilled top.

In a world dominated by fast fashion and its environmental and social costs, Nomads are proud to embrace the slow fashion label.

Their small-batch clothing is made using sustainable materials such as:

Organic cotton
Eco-friendly viscose derived from wood pulp

By prioritising durability and ethical sourcing, Nomads help reduce textile waste and encourage conscious consumption. Their wide leg jeans and frill shirt are designed to be worn for years, not seasons.

Komodo – sustainable fashion supporting rainforest conservation

Close up of a person wearing a komodo jersey top in blue

As members of 1% For The Planet, Komodo donate 1% of their annual sales to environmental causes – specifically the Sumatran Orangutan Society.

Their mission supports rainforest conservation and ecosystem restoration while producing stylish, ethical clothing such as this jersey top and chambray culottes.

Natural World – organic and eco-friendly footwear

The shoemakers at Natural World use only organic raw materials like cotton, cork and rubber. Their centuries-old eco-friendly production process is designed to minimise environmental impact while maintaining comfort and durability.

They create shoes for adults and children alike, all packaged in recycled and recyclable cardboard boxes. Their classic designs like these marino blue sandals will keep your feet cool during the hot weather.

White Stuff – Fairtrade cotton clothing for everyday wear

A close up of a woman wearing a White Stuff striped cardigan

The cotton farmers supplying White Stuff aren’t just paid the Fairtrade Minimum Price – the cooperatives also receive a Fairtrade Premium to fund schooling, healthcare and irrigation systems.

White Stuff are currently the biggest UK fashion retailer of Fairtrade Sourced Cotton and they show no signs of slowing down.

A 100% cotton garment is just the thing for summer – treat yourself to a leaf print shirt or a green stripe cardigan.

Pachamama – handmade knitwear with ethical production

Close up of a woman wearing the Pachamama knitted sun hat

The antidote to mass-produced clothing, Pachamama’s bespoke and ever-changing designs mean you’ll always stand out from the crowd.

Pachamama have formed close relationships with their suppliers and ensure good working conditions and fair pay.

The clothing is mostly produced by villagers who can fit their knitting around other work and family commitments. Knitwear might not be your first thought in warm weather, but a daisy sun hat will keep you nice and cool on a sunny day.

Why choose sustainable fashion brands?

Choosing ethical clothing brands helps reduce environmental impact, supports fair wages, and encourages responsible production methods.

By investing in slow fashion and sustainable materials, you’re helping to create a more responsible and transparent fashion industry.

Explore our full collection of eco-friendly clothing and sustainable fashion brands to shop more consciously this season.

Bio-D personal care range: eco-friendly, fragrance-free essentials

Meet the Bio-D personal care range

The Bio-D personal care range set against a light blue background

Best known for household and cleaning products, Bio-D have taken a step into the world of personal care with their new fragrance-free bath & shower range. Of course, their high quality and sustainability standards still apply, as does their commitment to vegan-friendly formulations. Let’s take a look at the new eco-friendly personal care products.

What’s new in the Bio-D range

Bio-D Shampoo – 500ml
Formulated with vitamins A, C, E and B12, antioxidants to nourish the hair and scalp, and a touch of soothing aloe vera.

Bio-D Conditioner – 500ml
Follow up with this light & easy conditioner that naturally detangles hair, leaving it nourished and shining.

Bio-D Body Wash – 500ml
A gentle body wash that moisturises as you cleanse. Made with 99% natural ingredients, it’s suitable for even the most sensitive skin.

Bio-D Bubble Bath – 1L
Kids and adults alike will enjoy this rich all-natural bubble bath that restores the skin’s natural hydration while you bathe.

Fragrance-free, gentle and suitable for sensitive skin

Bio-D personal care range including 5L refill bottles

All of these products are also available as 5L refills – so you can reuse your original bottle and recycle the new packaging, minimising wastage. Additionally, they’re fragrance-free and Allergy UK-approved as being unlikely to cause allergic reactions or irritate sensitive skin.

Sustainable, refillable and low-waste

Bio-D body wash and bubble bath range against a light blue background

Like all Bio-D products, this personal care range is designed to be gentle on the planet as well as the body. Everything here is fully biodegradable, vegan-friendly and septic-tank safe. Natural ingredients are used where possible, including sustainably sourced palm oil.

Bio-D avoids the litany of dodgy chemicals often found in competing products: chlorine bleach, glycerine, formaldehyde, phosphates, phthalates, triclosan, synthetic dyes and perfumes, you won’t find a single one here.

Why choose Bio-D?

A bottle of Bio-D fragrance free bubble bath against a blue background surrounded by bubbles

Over the last 35+ years, Bio-D have built a well-deserved reputation for products that are as eco-friendly as they are effective. As testament to their high standards of accountability and social and environmental performance, they’re verified by Ethical Consumer and B Corp certified. All their products are Leaping Bunny approved by Cruelty Free International – no animal testing here.

An ethical spring clean for your kitchen

Thinking of giving your kitchen the once-over? Or maybe it’s time for an intense deep clean? When it comes to food hygiene you can’t be too careful, but it’s a tricky balancing act – sometimes the most powerful cleaning agents are also the ones that damage the environment most.

Here’s our top picks for kitchen cleaning products that are both ethical and highly effective.

Surfaces

Cleaning your countertops isn’t the most complicated task, but it’s important to use the right tool for the job. Daily kitchen cleaner from Method is non-toxic and gentle enough for everyday use – you don’t even need to rinse afterwards. For something a bit more potent, there’s Ecozone’s kitchen cleaner, which delivers the requisite cleaning power with a plant-based, vegan-friendly formula.

Kitchen towels

It’s easy to overlook the environmental impact of kitchen towels. They’re used and discarded so quickly, you might not think about the amount of water needed for production, or the number of trees being felled. Ecoleaf’s recycled kitchen roll is a more eco-friendly alternative, and Who Gives A Crap have branched out from toilet paper to offer a fully recycled option too.

Or eliminate the need for trees altogether with Cheeky Panda’s bamboo kitchen roll. Bamboo grows 20-30 times faster than trees and produce more oxygen to boot, making it a more sustainable crop all round. Eco Green Living and Ecoegg even produce bamboo kitchen towels that can be washed and re-used multiple times, decreasing waste even further.

Oven & hob

A person using Delphis Eco products to clean a hob

It’s probably not your favourite chore, but cleaning the oven doesn’t have to be an ordeal. Ecover oven & hob cleaner’s cruelty-free formula makes short work of burnt-on food – there’s also Miniml’s oven & hob cleaner made with 99.5% natural ingredients. Induction hob? Delphis has you covered with a vegan-friendly, sustainably-sourced cleaner that also works a treat on ceramic surfaces.

Rubber gloves

A pair of ecoLiving kitchen gloves next to a bamboo brush

A good pair of rubber gloves can ease the strain of almost any kitchen chore. Be careful though – they’re often sneakily made from synthetic materials and end up languishing for years in landfill. Traidcraft and Fair Zone both produce gloves made from natural, fairly traded rubber with a cotton lining for extra comfort. Ecoliving’s rubber gloves are biodegradable and compostable once you’re finished with them, while Seep’s come in small, medium and large for ease of use.

Washing up

The Seep cleaning range against a tiled background

Even something as simple as washing up with a plastic sponge can release large amounts of microplastics into the local ecosystem. Try our eco-friendly alternatives instead. Ecoliving’s dish brush comes with a hard-wearing replaceable head to minimise waste (also sold separately). Need to get into a tight space? The biodegradable coir bristles of a Loofco bottle brush will do the trick.

When it comes to washing-up liquid, it’s the single-use bottles you have to watch out for. Thankfully, some of our favourite brands offer a reusable bottle and refill packs to limit the amount of waste. Grab a Bower Collective glass pump dispenser, for example, and you can refill it with recyclable pouches of pomegranate washing-up liquid as many times as you like. Miniml washing-up liquid bottles can be sent back to the manufacturer for reuse free of charge when you’re finished with them.

Drains

Unpleasant drain smells and blockages require powerful solutions, but anything you chuck down there will end up in waterways eventually – so make sure it’s nothing that’ll harm aquatic life or disrupt the ecosystem. Try a natural enzymatic product like Ecozone’s drain unblocker or cleaning sticks, or the bacteria-based cleaning power of Delphis eco drain cleaner.

Why white vinegar belongs in every home

We all need cleaning products to be tough on dirt and grime. The problem is that these products tend to be just as harsh on the environment when they inevitably end up there. Chemicals may filter into bodies of water and enter the food chain. Some take a long time to decompose, while others may never break down properly.

What’s needed is a cleaning agent with natural origins, that’s as eco-friendly as it is powerful. As luck would have it, we know just the thing.

White vinegar

White vinegar is the closest thing you can imagine to an all-purpose cleaning product. It’s truly remarkable how many applications it has around the home. It can be used to clean floors, countertops, windows, mirrors, and even rugs and carpets. It even works on chopping boards, scrubbing grills, for polishing jewellery or freshening the inside of the fridge.

The list goes on

A quick splash added to the washing machine can soften fabrics, brighten whites and remove odours
Use it with baking soda to unblock a clogged drain
Mix with washing-up liquid in a dish to trap fruit flies
Add to aloe vera gel and you’ve got a homemade hand sanitiser

About the only thing it can’t do is clean stone, marble or granite surfaces – other than that, let your imagination run wild.

Eco friendliness

Being a natural substance, white vinegar is fully biodegradable and doesn’t leave anything nasty behind on the surfaces it cleans. It’s made from vegan and non-toxic ingredients, via a process that’s a lot less polluting than the production of standard chemical cleaning products. Septic tank owners can rest assured that it won’t harm the bacteria in their tank, either.

All this doesn’t mean you can purchase white vinegar completely free from environmental concerns. Like any other product, it still has to be packaged and transported, and that means it has a carbon footprint – it’s unavoidable. But that’s where Miniml come in.

Miniml

Packaging is a necessary evil with cleaning products, but Miniml’s closed loop system goes a long way towards addressing the issue. After finishing your 750ml bottle of Miniml unscented white vinegar, you can refill with 1L pouches and 5L containers – or even 20L, if you can’t get enough of the stuff. The containers can then be sent back to Miniml, where they’ll be cleaned and reused again and again, getting as much use as possible out of each one.

The same goes for their wild rhubarb and lemon-scented white vinegar, as well as the rest of their product range. They’re a UK-based company too, so their products don’t have to travel far each time.

Check out the full Miniml range right here on Natural Collection.

The Lab Co.’s fragrance-free collection

The Lab Co. believes that true cleanliness should be as pure as possible – no hidden nasties, no toxic fragrances, just powerful, planet-friendly formulas that work. That’s why they’ve created their Fragrance-Free range, designed for those who want a truly clean home and wardrobe without compromising on sustainability, skin-friendliness, or performance.

From their Laundry Detergent and Conditioner to their eco-conscious Laundry Detergent Strips, All-Purpose Cleaner, and Washing-Up Liquid, every product in this range is formulated with the highest standards in mind – free from parabens, paraffin, phosphates, chlorine bleach, synthetic dyes, and anything else your skin and the planet doesn’t need.

Why fragrance free?

Fragrance-free isn’t just about avoiding scents – it’s about purity. Many mainstream cleaning and laundry products contain toxic fragrances that can trigger allergies, irritate sensitive skin, and even contribute to indoor air pollution. The Lab Co.’s Fragrance-Free range strips back unnecessary ingredients, delivering all the cleaning power you need with none of the hidden chemicals you don’t.

FAQs

Q. If there’s no fragrance, does it still clean effectively?

Absolutely! Their advanced formulas are designed to break down dirt, lift stains, and neutralise odours without artificial scents. Clean isn’t a smell – it’s a feeling.

Q. Is it suitable for sensitive skin?

Yes! With no added fragrances, dyes, or harsh chemicals, their Fragrance-Free range is perfect for those with allergies, eczema, or skin sensitivities.

Q. How sustainable is this range?

Every product is made with biodegradable, plant-based ingredients and packaged in fully recyclable materials. Their Laundry Detergent Strips are a game-changer – lightweight, zero-waste, and plastic-free.

Q. Will my clothes and home still smell fresh?

Yes! Their formulas work to remove odours rather than mask them, leaving fabrics, dishes, and surfaces genuinely clean – no overpowering artificial scents necessary.

The eco-conscious choice

Choosing fragrance-free isn’t just better for you – it’s better for the planet. Harsh chemicals and artificial scents contribute to water pollution, air contamination, and unnecessary waste. With The Lab Co.’s Fragrance-Free range, you’re making a conscious choice for a cleaner world, one wash, wipe, and load at a time.

Ready to experience pure, powerful cleaning? Shop now at and make the switch to truly clean ingredients today.

Let’s celebrate Organic September

Happy Organic September! Every year, the Soil Association leads a month-long campaign celebrating organic practices. Whether you’re doing it for the planet, for animal welfare or just for your own wellbeing, there’s never been a better time to get involved.

What does organic really mean?

There’s no single element that defines organic farming – rather, it’s a whole system of principles and methods. Many people believe it means using no pesticides whatsoever, but that isn’t quite true.

The use of toxic chemical pesticides is prohibited, along with the likes of growth hormones and GMOs. But certain natural alternatives, like spearmint oil or citronella, are permitted under certain circumstances.

Typically, organic farmers will use compost or manure as a natural fertiliser, along with methods like crop rotation.

What are the benefits?

Food that’s been produced organically is generally thought to be healthier and tastier than non-organic, but the benefits run a lot deeper than that. Organic farming results in healthier soil, greater biodiversity, and better conditions for farm animals.

Pollinators particularly thrive on organic land. The declining bee population is one of the most serious issues we currently face as a species, with pesticides and herbicides being a leading cause – organic farming is helping to fight it.

Organic beauty

Beauty products are one area where organic ingredients are especially important. In addition to environmental concerns, it’s natural to be wary about what you’re applying to your skin, and beauty products often come with a long, daunting list of mysterious ingredients.

Organic ingredients are typically more recognisable, and they also tend to be safer for people with allergies. It’s no wonder that people are being drawn to organic cosmetics in greater and greater numbers.

Our offers

At Natural Collection we’re committed to bringing you the highest quality organic products all year round. But it wouldn’t be Organic September without a few special offers. Here are just some of the deals we’re bringing you:

Buy One Get One Half Price on the entire Aloe Dent and Aloe Pura ranges, to take care of your skincare and dental hygiene needs.

A box of Aloe Dent toothpaste alongside a toothbrush and a plant from a birds eye point of view

20% off all Weleda and Dr Organic products.

A bottle of Dr Organic rose otto shampoo and rose otto conditioner side by side

A range of Weleda products stood in a line

All Organyc products come with a free sample pack of Cotton Pads with Wings – or buy something from our makeup or cleanser categories and receive a complimentary pack of Natracare makeup wipes.

So, it’s easier than ever to be environmentally conscious when shopping. Get involved today.

Reduce plastic waste with Miniml’s refill revolution

Miniml highlights the ease and positive impact of switching to refillable products. By choosing to refill everyday items, you can help reduce single-use plastic consumption and contribute to a healthier planet.

Understanding the global plastic crisis

Plastic waste is a critical issue affecting the entire planet. Each year, around 30 million tons of plastic waste find their way into the oceans, causing severe damage to marine life and ecosystems. Despite recycling efforts, a large amount of plastic still ends up in landfills, oceans, and even in our food supply. The continuous production of plastic, combined with inadequate recycling, exacerbates this problem.

The UK’s plastic waste problem

In the UK, the plastic waste problem is also significant. The average UK household produces over 90 billion pieces of plastic packaging waste annually. Despite efforts to recycle, much of this waste ends up in landfills or incinerated, contributing to pollution and climate change. It’s clear that a more sustainable approach is needed, and refilling offers a promising solution.

How refilling with Miniml makes a difference

3 5L bottles of Miniml coconut personal care range

A close up of a Miniml cucumber and aloe vera hand soap being refilled from a 1L pouch

Miniml focuses on sustainability and convenience, offering eco-friendly solutions for household, laundry, and personal care needs without compromising on quality or ethics. Thanks to these efforts and the support of loyal customers, over 6 million plastic bottles have already been saved from landfills! Here’s how refilling with Miniml can make a difference:

Sustainable packaging
Miniml’s products are packaged with the environment in mind. Whether it’s laundry detergent, hand soap, or shampoo, the packaging is designed to minimise waste. Once the product is used up, customers can visit a local refill shop or order a bulk refill online.
Closed loop
The closed-loop system is central to Miniml’s sustainability mission. When customers purchase bulk refills, they can send back the empty packaging to Miniml’s headquarters. The packaging is then cleaned and refilled, making sure nothing goes to waste. This system significantly reduces the need for single-use plastics and supports a circular economy.
Environmentally friendly formulas
Miniml’s products are safe for both the planet and families. The formulas are biodegradable, vegan, and cruelty-free, making sure there’s no harm to animals or the environment

Getting involved is simple

Share your refill journey on social media and encourage friends and family to join the movement. By doing so, you can help spread awareness and make a positive impact.

By refilling with Miniml, everyone can play a part in reducing plastic waste and promoting a sustainable lifestyle.

Discovering the versatility of Waft laundry perfume

It’s no surprise that Waft Laundry Perfume is ideal for adding a distinctive scent to your laundry – whether used neat as a laundry perfume or diluted with vinegar to make a fabric softener. A blend of essential oils and fragrance oils, it’s available in 10ml and 50ml bottles, in Lavender, Sweet Orange, Tropical Flowers and Spring Freshness varieties. What you might not know is that it also has an unexpected range of alternative uses around the home.

Waft orange laundry perfume in10ml and 50ml

Waft spring freshness laundry perfume in10ml and 50ml

Freshen up your tumble dryer

It’s not just the washing machine that can benefit from this product. Try pouring 4-5 drops on a piece of material and throwing it in the tumble dryer to fragrance a fresh load of laundry.

Ironing made pleasant

Spray your clothes before ironing with a solution of 10 drops diluted in 100ml of water. It adds a pleasant scent and makes ironing a more enjoyable task.

Small spaces, big impact

A touch of laundry perfume on a tissue or scrap of cloth is a great way to add fragrance to a small space. If you have a drawer or cupboard that gets a little musty, 4-5 drops should be enough to have it smelling fresh again.

waft lavender laundry perfume in 10ml and 50ml

waft tropical flower laundry perfume in 10ml and 50ml

A little fragrance goes further than you might expect – find a suitable nook in your cloakroom or bathroom, and 4-5 drops again will be enough to liven up the whole room. Or tuck the cloth into the side pocket of your car as a discreet alternative to that air freshener dangling from your mirror.

Innovative use with your vacuum cleaner

It sounds strange, but it’s true – you can even use your vacuum cleaner to spread fragrance around a room. Just add a few drops to a cotton ball and place it in the dust bag, and the airflow will circulate the scent.

Enhance homemade cleaning products

If you like to brew up your own chemical-free cleaning products with vinegar and baking soda, but you’re not too fond of the resulting smell, try adding 10 drops of laundry perfume to the water beforehand. It’ll make all the difference.

Endless possibilities

There’s really no end to the uses of this versatile product. Get creative and you might surprise yourself with the results.

Special offer

Save 15% on Waft Laundry Perfumes until 23:59 Sunday 30th June.

How to tell if your herbal hair colour really IS natural or not

It’s Pure shine a light on the realities of whether your hair colour really is natural or not. Read on to find out exactly what to look out for.

The trend towards natural beauty products

Over the past few years, many people have switched their beauty regimes to natural. This includes everything from lipstick to moisturiser, and especially hair dye. Thousands of monthly searches for terms like ‘natural hair dye’ are fuelled by concerns over allergies, hair and scalp health, as well as the environment.

It’s great that so many people are seeking healthier and more eco-friendly hair colour. However, it can be difficult to understand what is truly “natural” and what is simply “greenwashing”.

A box of Golden Blonde It's Pure Hair Dye next to a plant

A box of Strawberry Blonde It's Pure Hair Dye next to a shell

The reality of store-bought hair dyes

75% of UK home hair colour purchases are made in major stores and supermarkets. But how many brands sold by major British stores are all natural?

The answer is none.

All the hair dye brands on the store shelves contain some artificial chemicals and most of them contain paraphenylenediamine (PPD), a known irritant and allergen.

It’s Pure hair dye ran a survey with a nationally representative panel and found that up to 31% of people who had purchased hair dye from major British stores thought their product was natural. Sadly, even most British health food stores do not sell truly natural hair dye. The only place to buy truly natural hair dye in Britain is online.

It’s Pure hair colours are sold online at Natural Collection.

Certification: The key to truly natural products

The only way to be sure a product is truly natural or organic is to look for some kind of certification. It’s Pure is certified by the Soil Association, which means that every ingredient that can be grown organically (without harmful pesticides and herbicides), must be organic.

Some It's Pure ingredients shot from above.

The remaining ingredients are also subject to the strictest rules: no GMO, no harsh preservatives, no artificial fragrance, and no other harmful chemicals.

The illusion of natural products

It may look natural using green colours on the packaging, pictures of leaves and flowers, and statements like ‘inspired by nature’ or ‘free from ammonia’. These elements make the product feel entirely wholesome. However, even if your product comes in recycled packaging or is vegan, it doesn’t make it natural.

It is better for the planet to choose those options, but if your focus is hair dye ‘made with’ natural ingredients, that isn’t enough. The only way to tell for sure is to know your ingredients.

Myths about natural hair dyes

There is a myth that all hair dyes are unnatural, stemming from the idea that hair ‘needs’ certain ingredients to ‘take’ colour. This isn’t true. There’s nothing wrong with using ‘chemicals’ in beauty, as all ingredients could be classed as chemicals in one way or another.

The It’s Pure range

multiple boxes of it's pure hair dyes on a table

The It’s Pure range includes an organic clarifying pre-colour treatment made of organic minerals and essential oils. This treatment helps remove residue, silicones, and build-up from your hair. If used before dyeing, it helps the henna naturally bond with the hair much more strongly, giving a more vibrant, richer colour.

Harmful chemicals in mainstream hair colours

Mainstream hair colours use chemicals that change the hair shaft and can be damaging. These include:

PPD

PPD is used to darken the hair. In some cases, you can develop contact dermatitis reactions to PPD. Alternatively look for indigo, which comes from a plant and is a natural way to darken the hair.

Ammonia

This gives mainstream colours that eye-watering smell. It’s used to alter the outer shaft of the hair to allow the colour molecules to penetrate the hair. Instead, choose a natural, herbal colour that works by staining the hair’s pigment, like Henna which comes from the leaves of the Henna plant.

Other harmful ingredients to avoid include Tetrasodium EDTA, Resorcinol and Ethanolamine.

The truth about lightening hair naturally

If a hair dye claims to be able to dye your brown or black hair blonde, it isn’t natural. You simply cannot make your hair lighter without using bleach (hydrogen peroxide). There are no ingredients in nature that can take the colour out of your hair.

Cassia, an Ayurvedic herb used in several It’s Pure dyes, can enhance and colour blonde hair blonde, but it cannot lighten your hair.

It’s Pure: A truly natural choice

It’s Pure offers a range of certified organic, 100% natural, herbal hair colours. The ingredients are sourced ethically and are blended in the UK. They can’t lighten your hair, but there are 9 beautiful colours that will give you your natural colour or darker. Plus, the nutritious ingredients will boost your volume and shine!