FLUX underwear

Brand Story: FLUX

FLUX was founded in 2017 by Paige Fashoni. FLUX’s mission is to allow women to ‘re-think their periods’ by making functional underwear for periods, leaks and stains.

Every pair of FLUX looks and feels like normal underwear. Their underwear is reusable, washable and has been designed to completely replace disposable tampons and pads.

FLUX underwear is designed in the UK and made ethically all over the world. Their underwear is made by two family run manufacturers with over 50 years’ experience. In total, 70% of Flux’s underwear is made in China and the remaining 30% is produced in the UK. The factories that FLUX works and partners with undergo extensive audits, they are also ISO (International Organisation and Standardisation) and BSCI (Business Social Compliance Initiative) approved.

FLUX also use materials that are OEKO-Tec certified; OEKO-Tec is a registered trademark which shows that the fabric/s have been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. This means all of FLUX’s underwear are kind on the skin.

All their underwear is made up of 4 layers which consists of:

  • Moisture wicking – the top layer is moisture-wicking which keeps the wearer feeling dry all day long.
  • Anti-microbial – the fabric’s construction prevents the build up of bacteria and smell.
  • Super absorbent – this is the layer that absorbs and locks in up to 4 tampons worth of flow.
  • Leak proof – the breathable waterproof fabric prevents leaks and stains all day long.

Through this Flux underwear protects wearers from a multitude of things such as:

  • Protects you against leaks and stains
  • Provides coverage from spotting
  • Provides daily coverage from postpartum bleeding
  • Coverage for daily discharge
  • Quick-dry action for sweating
  • Coverage for incontinence leaks.

Additionally, FLUX has also created the #BuyYouForHer campaign. For every pair of FLUX that are purchased this will fund the protection of reusable washable pads for other women. FLUX strongly believe that periods shouldn’t be a barrier for anyone.

View our full range of FLUX here.