Brand Story: FLUX

FLUX was founded in 2017 by Paige Fashoni. FLUX’s mission is to allow women to ‘re-think their periods’ by making functional underwear for periods, leaks and stains.

Every pair of FLUX looks and feels like normal underwear. Their underwear is reusable, washable and has been designed to completely replace disposable tampons and pads.

FLUX underwear is designed in the UK and made ethically all over the world. Their underwear is made by two family run manufacturers with over 50 years’ experience. In total, 70% of Flux’s underwear is made in China and the remaining 30% is produced in the UK. The factories that FLUX works and partners with undergo extensive audits, they are also ISO (International Organisation and Standardisation) and BSCI (Business Social Compliance Initiative) approved.

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