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Thought’s AW20 Inspiration

Thought’s mission is to ‘live more thoughtfully’. They are committed to offering more considered choices and exist to show that there are more sustainable ways to live, dress and be. Thought continue to be leaders in slow fashion by producing classic, timeless pieces that have been designed to last.

Their AW20 collection is made up of timeless pieces that are modern, high quality and seasonless. Thought want their collections to form the foundations of any person’s wardrobe in a beautiful, yet functional way.

For this collection, they have delved into the hidden corners of women’s history for inspiration and shaped their collection around women who celebrated nature and created a legacy that can be viewed and admired today.


The first form of photography was named cyanotype and was pioneered in the 1840s by Anna Atkins. Anna has a lifelong interest in plants and botany. She used the cyanotype process to record numerous seaweeds, algae and woodland plants that she discovered around her Kent home. Thought’s ‘Sun Garden’ collection embodies and symbolizes the spirit and feel of Anna’s photography.

The collection references intense blues and organic forms that Anna was able to create through her prints.

Additionally, the power of the sun has been expressed through rich tones of mustard and gold inspired by Anna on her sunlit walks through her garden in the search of specimens.


Vita Sackville West was part of the 1920s Bloomsbury literary set that were heavily influenced and believed in the importance of the arts. Vita had a strong passion for gardening and created a magical garden of rooms where she spent most of her life at her country estate in ‘Sissinghurst’.

Thought’s ‘The White Garden’ collection has been inspired by Vita’s personal style and the famous white garden ‘room’ that she created.

Vita was known for her unconventional dress sense, pairing masculine, traditional country attire with feminine panache.

Thought’s collection references contemporary and androgynous dressing. They have also incorporated a combination of textures and an eclectic print handwriting to reflect the country house interiors that Vita would have known.


Mary Delaney was born in 1700 and lived a full life in royal and aristocratic circles and it was at the age of 72 that she began a remarkable artistic journey. Mary was inspired to create over 1000 collages of plants in cut paper, all of which she assembled with astonishing skill and botanical accuracy.

The delicate charm of these images inspired Thought to create this collection as a celebration of Mary’s achievement.

The choice of rich fabrications and colours used in the ‘Paper Gardens’ collection echoes the decadent royal courts Mary would have known.

Velvet takes centre stage in this collection and subtle styling details give nod to the elaborate fashion of the time.

Thought take a great deal of time to plan out their new collections and have used stories and the work of inspiring women to do so.

Their collection also uses a wide range of sustainable fabrics such as organic cotton, bamboo, modal, tencel jersey, recycled wool and recycled polyester velvet.

Their inspiration and fabrics mean that their pieces are truly timeless.

View our full range of Thought clothing here

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