Our Fabrics – Organic Cotton

The fashion industry is the world’s second most polluting industry, with the textile industry using more water than any other industry apart from agriculture. Cotton has been called the world’s dirtiest crop due to its heavy use of insecticides (almost 16% of all insecticides produced globally) and water, along with high greenhouse gas emissions and land use. Continue reading Our Fabrics – Organic Cotton

Fashion Revolution

frdlogoFrom the 18th to the 24th of April it’s Fashion Revolution Week and on the 24th it’s Fashion Revolution Day. Do you know what Fashion Revolution is? If not, let us tell you! Their aim is to raise awareness of the true cost of fashion, to make fashion a lot fairer and make sure the industry values people and the environment for a more sustainable future. Continue reading Fashion Revolution

Sustainable Fashion

If you browse our fashion range you’ll hopefully notice a theme – it’s made from sustainable materials. But what is a sustainable material, and why does it matter what your clothes are made of? Our shopping habits have changed over the last decade, we are buying more clothes than ever, and it’s having an impact on our environment. Sustainable materials are those that have minimal environmental impact when they are grown, made and degrade, typically the clothes made from these materials last longer too.

Continue reading Sustainable Fashion