Have you come across a product on Natural Collection you didn’t think was quite in line with our values? Natural, ethical, sustainable, eco-friendly… these unassuming terms mean lots of different things to different people, and it’s impossible to settle on a single definition that’ll satisfy everybody. We value transparency and honesty above all else, so here’s a quick overview of how we decide what brands to stock.
Our key categories
Every product we sell satisfies at least one of our main criteria: fair trade, organic, eco-friendly, vegan, or made in the UK. That last one is for carbon footprint reasons, since UK made products don’t have to travel far to reach us. Of course these aren’t the only qualities we look out for. We also prioritise products with health & wellness benefits or educational properties, and those produced by charitable organisations or their benefactors.
It would be great if everything we stocked satisfied all of these conditions, but that’s just not possible. No product is perfect! In striving to bring you a wide range of products, it’s inevitable that they will meet different ethical standards in different ways.
Certification
When you think “fair trade”, you probably think of the Fairtrade Foundation and their reassuring Fairtrade mark. There’s certainly a lot of value in ethical products being so clearly signposted. But Fairtrade certification is expensive and often inaccessible to the smaller businesses we like to support. Organic certifications can be equally difficult to procure. So we’ll flag up those credentials when they’re present, but we’re also diligent about forming close relationships with trustworthy brands who prioritise transparency.
Animal welfare
Almost everything we sell is vegetarian friendly – the only exceptions are pet food and seafood. We do also stock vegan pet food, but it’s a widely debated topic and we feel it’s best to let you decide what’s best for your pets.
Our seafood products are supplied by Fish4Ever, who uphold extremely high standards of sustainability, including pole-and-line fishing for tuna to eliminate by-catch. In a huge market dominated by poor sustainability practises, we believe this is a valuable alternative to offer.
Animal welfare issues don’t stop there. We don’t stock any products that have been tested on animals, and we never will – that’s a promise. Look out for the Leaping Bunny symbol for extra reassurance that what you’re buying is cruelty-free. You also won’t find real fur, feathers, leather, angora, silk or down in anything we sell.
Eco friendly
Palm oil is a widely used commodity linked to multiple ethical concerns, both environmental and in terms of human rights. Many of the products we stock are palm oil free – but not all. You can be sure that any palm oil found in our products is sustainably sourced and no one in the supply chain has been exploited in the process. This still isn’t ideal by any means, but it’s such a common ingredient – found in roughly half of all packaged goods worldwide – that we feel it’s better to offer sustainable alternatives than no alternatives at all.
Everything we stock is free from GMO ingredients. The possibility of cross-contamination remains an issue, which is where the Non-GMO Project Verified tag can provide extra reassurance with its stringent testing standards.
Empowering you
Ultimately, we believe in keeping you informed so that you can make your own purchasing decisions. That’s why every product is tagged with its ethical credentials, and we strive to provide as much supplementary information as possible – country of origin, nature of packaging materials, etc. In this way, you’re able to make informed choices and Buy What You Believe.