The Cafedirect Producers Foundation (CPF) has been changing the lives of farmers all over the world for a few years now, and the secret to its success is a focus on sustainability. While the foundation is a helping hand to farmers, its true value lies in the ability to help share valuable information through its Centres of Excellence.
The only thing better than a cup of coffee in the morning is a cup of Fairtradeand organiccoffee in the morning. Cafedirect was the UK’s first and largest 100% Fairtrade hot drinks company and at least a quarter of their products are certified organic by the Soil Association.
Cafedirect works with smallholder farmers and producer groups in 14 countries across Latin America, Asia and Africa and have forged strong relationships with each one. The team at Cafedirect meet with these producer organisations each year, receiving updates about the crops and hearing issues faced by the smallholder farmers. Not only do they pay farmers a Fairtrade premium, they also reinvest at least a third of profits into local communities to help the farmers and their families thrive and gain economic stability.
As well as supporting small farmers in developing countries, Cafedirect ensure their production process is environmentally responsible as possible. As a company that strives to be more sustainable and ensure they have as little negative impact on our planet as possible, they work with their supply chain and key partners to monitor the production process carefully. As such they help farmers develop sustainable farming methods and created the project Reforestation Sierra Piua which shows how farmers can adapt to the effects of climate change and protect their own futures. Check out the video below!
Cafedirect are always looking to develop environmentally friendly packaging that is recycled or recyclable too. You can see how their coffee, tea and hot chocolate is packaged and how it can be disposed of below
What’s your favourite Fairtrade Coffee? Do you drink Cafedirect? Let us know your thoughts below!
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